Another way to measure success is through demographics. Three years ago, when Hyundai was just beginning its surge, the average Hyundai buyer was 42 years old. Today, the average buyer is 45.
In 1998, just 47 percent of Hyundai buyers had a college education. This year, 72 percent do.
And median household income is up to more than $50,000 from about $40,000 three years ago.
Hyundai is selling to more mature, better educated buyers who aren't just shopping for cheap transportation.
Hyundai has become a grown-up's car.