Mitsubishi's Boulay comes out swinging

TOKYO - Mitsubishi Motors Corp. will show four concept cars this year, a testament to the drive of Olivier Boulay, who joined Mitsubishi as head designer at the end of April, and the company's latent creativity.

Mitsubishi Space Liner

Considering that some companies spend a year preparing concept cars, the quality of Mitsubishi's four concepts after less than six months is astounding.

The new Mitsubishi look by Boulay debuts on all four. It features a prominent Mitsubishi three-diamond logo between two triangular grill openings. A sharp ridgeline or crease follows the top diamond in the logo from the center of the bumper up into the hood. With the logo more prominently displayed, adding the written name "Mitsubishi" to the exterior becomes optional.

The CZ2 was designed at Mitsubishi's European styling studio, the S.U.P was designed at its California studio, and the CZ3 and Space Liner were designed at the company's Tama design studio in Tokyo's western suburbs.

You can reach James B. Treece at jtreece@crain.com

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