Ford answers story on Nasser

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To the Editor:

Your one-sided opinion piece on Jacques Nasser (Oct. 15) belonged on your op-ed pages rather than on your news pages. You tried unsuccessfully to disguise the editorial as “news analysis.”

Rather than take it apart, I’d like to point out many things you ignored in your successful effort to be unbalanced and biased. Let’s call them “Nasser’s Greatest Hits — Volume I”:

1. Put the focus on the customer in everything Ford does.

2. Was the lone voice in 2000 saying there was no such thing as “new economy vs. old economy.” He said there is one economy, but with some new tools like the Internet. He was considered a heretic for saying this, but when

the dot-coms crashed, everyone got on board.

3. Isn’t afraid to surround himself with outspoken top talent, both “homegrown” and with other company/industry roots.

4. In the midst of lemming-like media reporting one “urban legend” after another about his relationship with Bill Ford, continues to have a strong relationship with the chairman and a shared sense of where they want to lead the company, and sees the structure between the two as an enviable, competitive strength.

5. Despite knowing that replacing 13 million Firestone tires would cost Ford billions, trigger a new slew of baseless allegations, start another media feeding frenzy about tires and Explorer and guarantee himself another guest appearance on Capitol Hill, Jacques Nasser put the company’s focus squarely on its customers’ safety and trust and acted.

6. Set the strategy for the development and growth of the Premier Automotive Group and is letting Wolfgang Reitzle and his team turn a great promise into a great success with its best days ahead. At the same time, he has made sure that Ford of Europe transforms itself and that Ford dealers to this day sell: the No. 1 vehicle (F series), No. 1 sport-utility (Explorer) and No. 1 car (Focus) in the world; the United States’ No. 1 small SUV (Escape) and five of the 10 best-selling vehicles in the United States.

7. Finally, since Jacques took the helm in January 1999, Ford Motor Co. and its dealers’ profitability, return to shareholders and reward to its employees have made it an industry leader.

The Ford team looks forward to “Nasser’s Greatest Hits — Volume II.”

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