Autobytel surveys Hispanics

To tap into the Hispanic market, Autobytel Inc. has created an online survey to determine what Latinos want and need to buy a car on the Internet.

The survey on follows a study of 300 Hispanics done for Autobytel this year by Roslow Research Group in New York. That study asked respondents whether they had used or would be willing to use the Internet to gather vehicle information.

Mark Lorimer, president of Autobytel Inc., says 70 percent indicated they would use the Net to research and buy their next vehicle, and 84 percent said they would be willing to do automotive shopping and research online if they could do so in Spanish.

Lorimer says that while has a Hispanic Web page containing some purchasing instructions in Spanish, Hispanics cannot do in-depth research of vehicles in that language.

Lorimer says the survey and input from car dealers will determine the type of online program Autobytel creates for Hispanics to research, bid on and buy vehicles in their own language. But mostly, says Melanie Webber, Autobytel's vice president of communications, it depends on whether dealers are willing to do Internet business in Spanish.



ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences