Beginning Oct. 1 through the year end, purchasers of 2002 mid-sized minivans - Chevrolet Venture, Pontiac Montana and Oldsmobile Silhouette - equipped with the factory-installed DVD entertainment system will receive a free in-home Samsung DVD player or a $100 gift certificate from Blockbuster.
The "Drive Out, Play On" promotion also applies to the 2002 Oldsmobile Bravada.
The DVD system replaces the videocassette players that GM began offering in some of its vehicles starting in 1998.
Pete Langenhorst, brand manager for the Venture, hopes the promotion will beef up minivan sales and enhance GM's image as a leader in technology.
"Zero percent financing, a new DVD player or $100 at Blockbuster," mused Langenhorst. "Now you're rocking and rolling."