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Will Volvo agency go west?

Volvo Cars of North America Inc. has moved from the East to the West Coast, but will its New York ad agency, Messner Vetere Berger McNamee Schmetterer/Euro RSCG, continue the cross-country caravan?

"We have not resolved how we're going to work in the future," said Bob Austin, Volvo's director of marketing communications. "They have served Intel, who's based in California and has been a client for a decade, without an office in California."

Speculation abounds that Volvo will dump the agency to join most other Ford Motor Co. brands at WPP Group PLC. Asked whether Volvo is conducting an agency review, Austin replied, "Hell no."



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