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Comings & Goings: London: Ford lures another BMW exec

Henrik Fisker is the new creative director of the London Design Enterprise center and design director of Aston Martin.

The former director of BMW's Designworks/USA subsidiary, Fisker is at least the 12th prominent BMW executive lured to Ford Motor Co. since former BMW number two executive Wolfgang Reitzle became chairman of Premier Automotive Group in 1999. The group consists of Volvo, Jaguar, Lincoln Mercury, Aston Martin and Land Rover.

'It goes without saying that Henrik is a talented designer,' says Ford design chief J Mays. 'His strong business sense and background make him uniquely qualified for this position.'

The London Design Enterprise center will be a place for design ideas for all Ford brands worldwide. The center will explore automotive designs for Ford and produce designs for clients outside the industry.

Before joining Designworks, Fisker, 38, worked at the BMW design center in Munich, Germany. He styled the exterior of the Z07 concept car shown at the 1997 Tokyo auto show and the Z8 roadster.

Fisker replaces Ian Callum as Aston Martin's chief designer. That frees Callum to concentrate on his other job in charge of design at Jaguar.

You can reach Bradford Wernle at



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