A new TV spot for the Ram introduces three changes at Dodge: the 2002 truck as the mayor of Dodge's fictitious Truckville, new brand tag line "Grab life by the horns" and Dodge's affiliation with rock band Aerosmith. The commercial shows the Ram driving across barren land on its way to Truckville, passing an Aerosmith truck and a jet. The Chrysler group's advertising agency, PentaMark Worldwide, created the Ram campaign, which includes at least two more TV spots and several print ads.
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