Register now for free access to - this week only.

Triple play

A new TV spot for the Ram introduces three changes at Dodge: the 2002 truck as the mayor of Dodge's fictitious Truckville, new brand tag line "Grab life by the horns" and Dodge's affiliation with rock band Aerosmith. The commercial shows the Ram driving across barren land on its way to Truckville, passing an Aerosmith truck and a jet. The Chrysler group's advertising agency, PentaMark Worldwide, created the Ram campaign, which includes at least two more TV spots and several print ads.
Tags: Ram Television



ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.