"A different kind of company, a different kind of car." That should have been General Motors' entry into the world of hybrid vehicles. Maybe it's not too late, with the Paradigm program.
The best way to make consumers more receptive to the fuel-saving technology is to make styling and utility appealing.
GM and Honda have marketed ugly two-seat, hybrid vehicles. Toyota, to its credit, offers a four-door sedan. Drive it. You'll find it responsive and surprisingly exciting. It does everything as well as a gasoline-powered car. Gas it and go. No recharging is required.
Automakers must abandon "ugly" and "compact." Hybrid vehicles will sell if they are not treated as stepchildren or something from outer space.