In a Sept. 3 column, Forrest Scott of Dynamic Marketing Strategies raised some doubts about Ford's motivation in divesting itself of the Auto Collections - and specifically our decision to sell the Tulsa Auto Collection to UnitedAuto Group. I am writing to correct incorrect statements in Scott's column.
The Tulsa Auto Collection was sold not only to UAG but also to Jim Evans, the CEO and dealer principal of the Auto Collection. The decision to sell to UAG and Evans , rather than break up the market, was made because Evans did an outstanding job of delivering superior customer satisfaction while demonstrating consistent sales and profit growth.
UAG was thought to be the best fit for Evans as a partner, based on shared business philosophies and UAG's proven performance history.
While negotiations are still under way in Auto Collection markets in Rochester, N.Y.; Oklahoma City and Salt Lake City (22 dealerships in all), it is our intention that each dealership location will be sold to proven independent capital dealers.
We also have plans to ensure that the interests of minority dealers are included. I should also point out that the plan with respect to divestiture of the Auto Collections was supported by the dealer council.