Gronlund, 46, environmental compliance manager, was a passenger on the hijacked United Airlines Flight 93, from Newark, N.J., to San Francisco, which crashed in Pennsylvania as it was apparently being redirected to Washington.
“We’re all devastated, but especially the people in her department. She was very well-liked and respected,” said spokeswoman Martha McKinley.
Gronlund, who joined BMW in 1990, was on vacation, the spokeswoman said. BMW of North America Inc. is based in Woodcliff Lake, N.J.