This week, top executives from almost every automaker plus many suppliers and dealers will zero in on the Frankfurt motor show in Germany, which is held every other year.
As in earlier shows, the manufacturers will be vying to show off the best and most creative new models as well as many prototypes and show cars.
In Europe, the new production models take center stage, and there should be plenty of them this week from automakers around the world. It's a very popular place to showcase new automobiles, and the German companies in particular will roll out several models.
But that's not all that will happen in Frankfurt this week.
The economy will be a hot topic with lots of questions about North America, Europe and Asia - how they are doing now and how they will do next year. The world no longer marches in lockstep as far as the economy is concerned, and one region often does well while others are staggering.
This time, no single region is charging ahead, although the North American market still looks wonderful for most European manufacturers. Most of them are having record sales years in North America.
There also will be plenty of gossip about people in the industry. Very soon, some key retirements that have been planned for a while will take place and perhaps some unplanned retirements, too. Whenever there is a changing of the guard, there is bound to be speculation about the winners and the losers.
If you think back to the last Frankfurt auto show two years ago, it is obvious just how quickly this industry changes winners and losers. In less than a heartbeat, we see winners turn into losers and vice versa. In the automobile business, production, sales and profits create some very visible results and often create executive stars.
No one knows for sure what will happen in the next two years, but chances are good that we'll see some new faces or at least some old faces in new spots.
The halls at Frankfurt this week will be filled with speculation and perhaps an announcement or two.
This is one of the shows that automobile executives must attend, and they'll all be there, along with their best vehicles.
It's bound to be an exciting and interesting show, as always.