To the Editor:In his July 30 letter, Rob Mancuso gave his to-do list for Mark LaNeve, Cadillac's new leader. As a Cadillac owner and lover, I sincerely hope that LaNeve ignores Mancuso's letter because following it would be the final undoing for Cadillac.
Mancuso suggests that LaNeve should consider changing the name, dropping the crest, adopting a Euro look. But hasn't all that been tried with disastrous results? Look what happened in the mid to late 1980s. Cadillac downsized and became much less distinct and sales plummeted.
Look at Oldsmobile. Olds went from more than a million sales a year and the best-selling car (the Cutlass Supreme) to being phased out - all from downsizing and looking Euro.
Mancuso also said he is 50 years old, has had three BMWs and doesn't know anyone who would buy a Cadillac.
Well, I am 36, own a Cadillac and have plenty of friends and relatives who own Cadillacs.
In fact, a 40-year-old cousin traded in his BMW 740i on a 2000 DeVille.
What LaNeve should do is bring back Cadillac's uniqueness and elegance. Look at the Cadillacs of the 1960s and 1970s. They were unique and elegant. They also were extremely comfortable.
So how about it, Mr. LaNeve?
Can you keep us Cadillac lovers happy? Or will you heed the advice of a detractor? I think and hope you will do the right thing.
Let Mancuso keep his BMW; I'm happy driving my "Standard of the World." But bring back the traditional wreath and crest; we don't like the new one.