We're hosting a live conversation with 40 Under 40 honorees
tomorrow at 3pm ET. Click here to save your seat.

Reborn Lada may wear the Daewoo badge

MOSCOW - Lada vehicles could return to Western Europe with a Daewoo badge.

Lada's comeback is linked to a complex web of joint ventures and possible acquisitions involving General Motors.

GM has established a joint venture with AutoVAZ, the Russian carmaker that builds Ladas.

The two automakers have agreed to produce a new Niva sport-utility in Togliatti, about 620 miles southeast of Moscow.

Annual capacity of 75,000 units, half of which will be exported, should be reached in 2004.

If GM succeeds in acquiring Daewoo Motor Co., the Niva could get the South Korean maker's badge in Western Europe.

David Herman, president of GM Russia, said the Daewoo name and dealer network could work for the Niva.

"Daewoo is one possibility," Herman said. "But it depends on GM's negotiations with the South Koreans. Another possibility is reviving the old Lada network and badge in Western Europe.

"We are also looking at other possibilities."

Two badges Herman said would not be used were Opel and Chevrolet, even though the Niva will use the shortened Chevy name in Russia.

Another possibility could be to use the Fiat badge for the Niva.

Fiat recently abandoned plans to produce a small sport-utility based on the Mitsubishi Pajero/Shogun Pinin, which is built and designed by Pininfarina. GM has joint ventures in purchasing and powertrain with Fiat.

ATTENTION COMMENTERS: Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.