Until Oct. 1, Ford will give a $1,000 discount on 2001-02 Ford, Lincoln and Mercury light trucks to Ford family members who own a non-Ford vehicle.
Family members are Ford employees, retirees and their immediate families. Buyers need not trade in their non-Ford cars or trucks.
GM's conquest discount is $500 for GM family members, retirees and friends. Friends, conceivably, could include every person in the world.
The discount applies to all GM vehicles except Saturn and Hummer, and no expiration date has been set. The customer must show proof that he or she owns a non-GM vehicle, but that vehicle need not be traded in.