He heads an office that will begin next year selling vehicles made in the United States.
Toyota Motor Sales U.S.A. Inc. says Sanchez Andion will work to define the model lineup for Mexico, establish a dealer network and service centers, and address other logistics issues for the launch of the company's commercial operations.
Sanchez Andion will be based in Mexico City. He reports to Al Castignetti, vice president of Toyota sales of Mexico.
This is the first time Toyota has operated in Mexico since the 1960s, when poor sales forced it out of the country.
Sales, service and marketing operations will begin the second quarter of 2002.
The company has not determined the size of the Mexico staff.
Sanchez Andion has 25 years of experience in the automotive industry in operations and sales.
He held several managerial positions in Camiones y Motores International de Mexico, Chrysler de Mexico and Agromotores y Camiones.
Toyota Motor Sales CEO Yoshimi Inaba said Sanchez Andion's appointment demonstrates the confidence Toyota has in the Mexican market and its commitment to local management.