Confidential: Fisker is one of many; Scheele shakeup

Fisker is one of many

Henrik Fisker is moving from BMW's Designworks/USA subsidiary to become creative director of Ford's London Design Enterprise center. Fisker will also become design director of Aston Martin, part of Ford's Premier Automotive Group of luxury brands.

And that got us thinking. How many other BMW executives have been lured to Ford by Premier Automotive Group Chairman Wolfgang Reitzle, former No. 2 at the German carmaker?

At least 11 others, we reckon, including:

* Ulrich Bez: former head of BMW M-Technik, now Aston Martin chairman

* Vic Doolan: president of BMW North America, now head of PAG North America

* Alexander Klose: former consultant to BMW, now PAG marketing director

* Reinhard Kunstler: BMW legal department, now managing director of Land Rover Germany

* Dieter Laxy: head of BMW UK, now Volvo marketing senior vice president

* Ulrich Scheifer: BMW Motor Sports, now Aston Martin product development chief

* Gerhard Schmidt: head of BMW powertrain development, now head of Ford Motor research

* Ralf Speth: head of Land Rover product development under BMW ownership, now PAG director of product strategy

* Bernhard Mattes: BMW Germany dealer relations, now head of sales and marketing for Ford of Germany

* Gerry McGovern: chief designer at Land Rover under BMW ownership, now chief designer for Lincoln

* Stefan Muller: several posts at BMW, now managing director of Volvo Germany.

Scheele shakeup

Former Ford of Europe Chairman Nick Scheele is already making an impact in his new job as group vice president of Ford's North American operations.

Scheele took up his new position on August 1. He is taking aim at three big targets as he tries to cut costs and create a new Ford brand organization in North America: material costs, marketing costs and product development costs.

Scheele fired the first shot on August 17 when Ford announced the early retirement by year end of up to 5,000 salaried workers, about 10 percent of its white-collar work force in North America.

Ford will take a one-time after-tax charge of about $700 million (E816 million) in the fourth quarter to cover the cost of the work force cuts.

'Nothing is off limits. We are going to make our structure much more competitive,' said Martin Inglis, Ford chief financial officer. The job cuts are part of 'a broader, more comprehensive restructuring of our North American operations.'

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