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Lutz: GM has turned the corner

Some of Robert Lutz’s views, from the Aug. 2 press conference announcing his decision to join General Motors:

On Hummer’s potential: “I don’t think the world realizes how big that can get. It would obviously be a very high-margin and very profitable franchise ... because there is definitely a market for a sport-utility with that out-and-out ultra-rugged, almost military character that looks totally different from anybody else’s sport-utility.”

On public perception of GM: “I think product-philosophy-wise and passion-wise, it’s already turned the corner. It’s probably not sufficiently recognized by the media at this point. I know it’s not sufficiently recognized by the public.”

On brand management: “The only way it can work is for the product development organization, including design, to work in intimate concert with the brand people.”

On his age: “Somebody said 69 in centigrade is only 18, which occasionally corresponds to my mental age. I think you can’t look at the chronological age; you have to look at the mental age and the degree of vitality.”

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