2 roads to price cuts

Two news stories last week seem to go a long way toward explaining why import brands continue to take U.S. market share from the Big 3.

In one, Chrysler group disclosed that it’s preparing to cut prices on a broad range of vehicles. The mechanism: It will remove equipment from many models and trim dealer profit margins. Meanwhile, Toyota Motor Sales U.S.A. announced that the prices of the redesigned 2002 Camry will be 3 percent to 7 percent lower than the 2001 models. But in contrast to the vehicles in Chrysler’s strategy, the new Camry is bigger, has a more powerful engine and is far better equipped than the car it replaces.

You can bet car shoppers will notice, too.

0

Shares

ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Newsletters