To the Editor:This letter was written to Dieter Zetsche, CEO of Chrysler group. The writer sent a copy to Automotive News.
In the first six months of this year, Toyota sold 7,406 Prius hybrids, and Honda sold 2,973 Insight hybrids in this country. General Motors reported no sales of the EV1; it has halted production after selling only 700.
Toyota and Honda have received a lot of publicity from their hybrid vehicles. The Japanese beat us again in our own market.
The Dodge Neon still needs a value buildup to overcome previous manufacturing flaws that impair the value of used Neons. What better way to create a perception of added value than a Neon hybrid with potential sales of 6,500 to 12,000 annually?
It would give the Dodge Neon a greater value story, and sales will follow. The sooner this action is taken, the better! Nothing beats positive free coverage in the press.
The Honda and Toyota hybrids have beaten us again in public perception of value and engineering. Lacking the Neon hybrid, all Dodge dealers need the Mercedes-Benz Smart franchise.