After all, rebates suggest swollen inventory and distressed merchandise.
But that's not always true.
For example, the Big 3 have used heavy incentives this year in a fight to keep market share from slipping away to Asian and European carmakers. But some of those international brands use rebates as the cherry on top of a hot fudge sundae because we like it.
One report showed that Ford had incentives worth about $2,300 on the Taurus while the Toyota Camry had $1,300, just enough to sweeten the deal.
The result? Toyota stays on track to be the first foreign automaker to take 10 percent of the U.S. market.