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Buying sales

July 2001 total incentive costs per vehicle for selected companies

Dodge $2,371

Mazda $1,844

Isuzu $1,500

Ford $2,216

Nissan $1,844

Toyota $1,366

Chevrolet $2,004

Mitsubishi $1,779

Honda $1,317

Note: Figure includes customer cash back, APR and lease subvention, as well as factory-to-dealer cash back and regional promotions.

Source: CNW Marketing Research

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