Chrysler and Daimler plan ways to share and grow
DETROIT - DaimlerChrysler AG will be a highly profitable company, poised to pounce on new niches in Europe, North America and the developing world.
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Chrysler Corp. and Daimler-Benz AG already are planning joint projects, Chrysler Chairman Robert Eaton said at last week's press conference announcing the proposed marriage.
The new company also plans to combine purchasing to cut costs, expand production capacity, share many components, expand in Asia and Latin America and add dealers in the United States and Europe.
Eaton, 58, and Juergen Schrempp, 53, chairman of Daimler-Benz, will be co-chairmen and CEOs for the first three years. Then Eaton will step down and Schrempp will assume full control.
Chrysler President Thomas Stallkamp, 51, will be the new company's president.
