Nasser, Bill Ford get what they want
With the purchase of Volvo Cars, Chairman Bill Ford advances his campaign to put a socially responsible green face on Ford Motor Co. Simultaneously, Ford President Nasser accelerates his global growth strategy by creating a trio of luxury brands (Lincoln, Jaguar, Volvo) with worldwide marketing clout.
Bill Ford and Nasser are spending $6.45 billion of the company's $24 billion to pursue their corporate game plan. Even as he announced the Volvo deal, CEO Nasser held out the possibility of more acquisitions. 'It's a very good time to be expanding the business,' he said.