Long-awaited Edsel bows to kick off 1958 season

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Automotive News
August 28, 2000 - 12:01 am ET
DETROIT - Ford Motor Co. has removed the cloak of secrecy from its long-awaited Edsel. The new car will be available in four series: Ranger, Pacer, Corsair and Citation. It will appear in dealer showrooms Sept. 4.

Edsel expects to have 900 dealers by introduction day.

PERSPECTIVE 2000

The Edsel turned out to be much ado about very little. It lived only 26 months.

It cost Ford Motor $250 million, but there was a bright side. A plant that was to build Edsels was adapted for another car that arrived a few years later: the Ford Mustang.

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