Long-awaited Edsel bows to kick off 1958 season
Edsel expects to have 900 dealers by introduction day.
The Edsel turned out to be much ado about very little. It lived only 26 months.
It cost Ford Motor $250 million, but there was a bright side. A plant that was to build Edsels was adapted for another car that arrived a few years later: the Ford Mustang.