John Noecker

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John Noecker, Noecker Buick-Pontiac Inc. Hudson, N.Y.

Back in the mid-1950s I was a student at General Motors Institute in Flint, Mich. Class assignments often included going to the library and looking up articles in past issues of Automotive News. I wrote several papers on Opel, which I had never heard of, and on leasing, which I also had never heard of, using Automotive News as the source.

Since then I have never been without Automotive News, including my time in the military.

When I became a GM dealer we also got the Opel franchise, and we immediately began leasing new and used cars, long before it was fashionable.

The only publication I pay to subscribe to is Automotive News. It has been a godsend in so many ways, keeping me in the loop of what's going on in the industry, providing ideas and options for dealing with trends and cycles, and taking away a lot of the surprises that no one in business likes.

Thank you, Automotive News. You are a good friend!

You can reach John K. Teahen Jr. at autonews@crain.com.

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