KIA GIVES POTENTIA A REVAMP

SEOUL - Kia Motors has given its Potentia luxury sedan a light makeover in a bid to regain lost ground in the Korean luxury segment.

The Potentia, which is the former-generation Mazda Luce/929, first bowed in the Korean market in April 1992.

But sales have been disappointing - the rival Hyundai Grandeur, which dominates the luxury segment in Korea, has outsold the Potentia by more than a 5-to-1 ratio.

The 2.0-liter, entry-level Potentia is priced at 17.2 million won, about $21,000, while the top-of-the-line, 3.0-liter President with traction control and anti-lock brakes is 34.7 million won.

Korea's luxury segment is expected to hit 50,000 units in 1994, up 20 percent from 1993.

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