<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><language>en-us</language><title>Automotive News Marketing News Feed</title>
<item><title>Nissan lures feathered pickup customers with fish, no rebates</title><link><![CDATA[http://www.autonews.com/article/20130517/BLOG06/130519903/nissan-lures-feathered-pickup-customers-with-fish-no-rebates]]></link><guid isPermaLink="true"><![CDATA[http://www.autonews.com/article/20130517/BLOG06/130519903/nissan-lures-feathered-pickup-customers-with-fish-no-rebates]]></guid><pubDate>Fri, 17 May 2013 10:57:26 EST</pubDate><description>If Nissan wants to portray its made-in-the-U.S.A. Frontier compact pickup as more, well, American, the company's marketing team should take a gander at YouTube.</description></item>
<item><title>Audi boldly goes with dueling Spocks, and draws attention</title><link><![CDATA[http://www.autonews.com/article/20130517/VIRALVIDEO/130519899/audi-boldly-goes-with-dueling-spocks-and-draws-attention]]></link><guid isPermaLink="true"><![CDATA[http://www.autonews.com/article/20130517/VIRALVIDEO/130519899/audi-boldly-goes-with-dueling-spocks-and-draws-attention]]></guid><pubDate>Fri, 17 May 2013 13:40:27 EST</pubDate><description>It's the inaugural week for our look at auto brand videos and their viral reach, and Audi made a bold -- and top-ranked -- campaign entrance piggybacking on the opening of a Hollywood blockbuster.</description></item>
<item><title>At Fiat-Chrysler 'it's all about differentiating the brands'</title><link><![CDATA[http://www.autonews.comhttp://europe.autonews.com/article/20130517/ANE/305179996/at-fiat-chrysler-its-all-about-differentiating-the-brands]]></link><guid isPermaLink="true"><![CDATA[http://www.autonews.comhttp://europe.autonews.com/article/20130517/ANE/305179996/at-fiat-chrysler-its-all-about-differentiating-the-brands]]></guid><pubDate>Fri, 17 May 2013 00:01:00 EST</pubDate><description>Olivier Francois, chief marketing officer for Fiat and Chrysler, has helped rehabilitate Chrysler Group's image since its 2009 bankruptcy. Chrysler has racked up 37 consecutive months of year-over-year U.S.</description></item>
<item><title>Toyota's Super Bowl commercial scores in 2013</title><link><![CDATA[http://www.autonews.com/article/20130516/VIRALVIDEO/130519898/toyotas-super-bowl-commercial-scores-in-2013]]></link><guid isPermaLink="true"><![CDATA[http://www.autonews.com/article/20130516/VIRALVIDEO/130519898/toyotas-super-bowl-commercial-scores-in-2013]]></guid><pubDate>Thu, 16 May 2013 00:01:00 EST</pubDate><description>The pricey auto brand scramble for attention during this year's Super Bowl saw four closely-clustered contenders, but only one winner: Kaley Cuoco.</description></item>
<item><title>Kid Darth Vader makes his mark</title><link><![CDATA[http://www.autonews.com/article/20130515/VIRALVIDEO/130519900/kid-darth-vader-makes-his-mark]]></link><guid isPermaLink="true"><![CDATA[http://www.autonews.com/article/20130515/VIRALVIDEO/130519900/kid-darth-vader-makes-his-mark]]></guid><pubDate>Wed, 15 May 2013 00:01:00 EST</pubDate><description>Feb. 6, 2011, it turns out, was a historic night. It was on that evening that the most viral ad ever created debuted. Also, a couple teams played football.</description></item>
<item><title>Shaq: No grease needed to slide into my LaCrosse</title><link><![CDATA[http://www.autonews.com/article/20130514/BLOG06/130519944/shaq-no-grease-needed-to-slide-into-my-lacrosse]]></link><guid isPermaLink="true"><![CDATA[http://www.autonews.com/article/20130514/BLOG06/130519944/shaq-no-grease-needed-to-slide-into-my-lacrosse]]></guid><pubDate>Tue, 14 May 2013 16:21:28 EST</pubDate><description>Can Shaquille O'Neal really fit into a Buick LaCrosse? The debate continues, but Buick has to love the humorous PR its giant pitchman generates.</description></item>
<item><title>Nissan plans potentially polarizing changes to top-selling Qashqai </title><link><![CDATA[http://www.autonews.comhttp://europe.autonews.com/article/20130514/ANE/305149999/nissan-plans-potentially-polarizing-changes-to-top-selling-qashqai]]></link><guid isPermaLink="true"><![CDATA[http://www.autonews.comhttp://europe.autonews.com/article/20130514/ANE/305149999/nissan-plans-potentially-polarizing-changes-to-top-selling-qashqai]]></guid><pubDate>Tue, 14 May 2013 00:01:00 EST</pubDate><description>Nissan promises an innovative new look for the next Qashqai  #8211; the automaker's top-selling model in Europe #8211; when the replacement debuts early next year.</description></item>
<item><title>Volvo jabs Germans, stresses sensible luxury</title><link><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139958/volvo-jabs-germans-stresses-sensible-luxury]]></link><guid isPermaLink="true"><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139958/volvo-jabs-germans-stresses-sensible-luxury]]></guid><pubDate>Mon, 13 May 2013 00:01:00 EST</pubDate><description>Volvo's new brand awareness campaign pokes fun at German competitors, touting Volvos as less flashy and more sensible.</description></item>
<item><title>Ford must switch gears, tout trucks, Mustang</title><link><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139995/ford-must-switch-gears-tout-trucks-mustang]]></link><guid isPermaLink="true"><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139995/ford-must-switch-gears-tout-trucks-mustang]]></guid><pubDate>Mon, 13 May 2013 00:01:00 EST</pubDate><description>Ford-brand marketers face an interesting challenge.</description></item>
<item><title>Hyundai sets new TV spots to reggae beat</title><link><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139952/hyundai-sets-new-tv-spots-to-reggae-beat]]></link><guid isPermaLink="true"><![CDATA[http://www.autonews.com/article/20130513/RETAIL03/305139952/hyundai-sets-new-tv-spots-to-reggae-beat]]></guid><pubDate>Mon, 13 May 2013 00:01:00 EST</pubDate><description>A remix of the Bob Marley song "Three Little Birds" will be the soundtrack for TV spots in a campaign touting the package of safety and maintenance services included with Hyundai's Blue Link telematics system.</description></item>
</channel></rss>
