Hans Greimel

Asia Editor, Tokyo

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1-7-1 Yuraku-cho, Chiyoda-ku
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Phone: 81-3-3828-9060
E-Mail: hgreimel@crain.com

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Recent articles
Why Korea could be next to crack down on foreign brand pricing
8:55 am U.S. ET | Aug. 19
Could China's crackdown on perceived price gouging by foreign automakers trigger a domino effect next door in South Korea, where sale of overseas brands are heating up? ...

Lexus is putting its global marketing heads together
12:01 am U.S. ET | Aug. 11
Lexus has overhauled global marketing to help leverage creative input from around the world, cut costs and deliver more consistent brand messaging. ...

Toyota cutting the andon cord, symbol of Toyota Way
Aug. 5, 2014 19:38 CET
Toyota is retiring the “andon cord,” the emergency cable strung above assembly lines that came to symbolize the built-in quality of the Toyota Way and was wid ...

Toyota cutting the fabled andon cord, symbol of Toyota Way
1:38 pm U.S. ET | Aug. 5
Toyota is retiring the fabled “andon cord,” the emergency cable strung above assembly lines that came to symbolize the built-in quality of the Toyota Way and ...

Acura hopes awd helps it recoup sales
12:01 am U.S. ET | Aug. 4 | UPDATED: 8/4/14 10:55 am ET -- correction
Acura expects its improved, next-generation all-wheel-drive technologies in two upcoming sedans to help make up lost ground from a delayed product launch as the brand cha ...

Toyota-affiliated Denso readies technology for other automakers
12:01 am U.S. ET | Aug. 4
Denso Corp., the world's No. 2 parts supplier, is developing advanced radar sensors as it seeks to catch Robert Bosch and Continental in the market for parts that prevent ...

Sub-$30,000 Lexus car? 'Can't do it'
12:01 am U.S. ET | Aug. 4
While other luxury brands are adding lower-priced vehicles to their lineups, a senior Lexus executive vowed that his brand won't, because a car priced below $30,000 would ...

Bosch looks to Japanese customers for growth
12:01 am U.S. ET | Aug. 4
German supplier Robert Bosch GmbH aims to double sales in the Asia-Pacific region by 2020, as the company taps expanding international business with Japanese automakers. ...

Are fuel cell cars worth 40%-plus subsidies?
12:01 am U.S. ET | Aug. 4
Japanese Prime Minister Shinzo Abe aims to make his country's auto industry the global leader in hydrogen fuel. The effort hinges mainly on incentives and plans to extend ...

N.A. is key Nissan profit center in quarter
12:01 am U.S. ET | Aug. 4
Declining incentives, rising sales and added production at Nissan Motor Corp.'s North American operations fueled a 22 percent surge in operating profit in that region in ...

Plant switch boosts Mazda's N.A. profits
12:01 am U.S. ET | Aug. 4
Rising sales of Skyactiv models and resumed local production helped Mazda Motor Corp. nearly quadruple its North American operating profit in the most recent quarter. ...

Toyoda Gosei aims to be 'real global supplier'
12:01 am U.S. ET | Aug. 4
Toyoda Gosei Co., the Toyota Motor Corp.-affiliated Japanese auto parts supplier, boasts all the hallmarks of a global industrial giant. But to President Tadashi Arashima ...

Tape emerges as go-to wonder bond
12:01 am U.S. ET | Aug. 4
Time was, any vehicle worth its mettle was a lumbering construct of solid steel welded together by fiery robots. But increasingly, today's cars are being held together in ...

NSK: Electric power steering saves fuel
12:01 am U.S. ET | Aug. 4
NSK Ltd., a Japanese auto supplier best known for its ball bearings, sees a big future in electric power steering as carmakers rush to boost fuel economy. ...

Supplier goal: 'Emperor of the electrical world'
12:01 am U.S. ET | Aug. 4
Kunihiko Ohnuma, CEO of Hitachi Automotive Systems, isn't shy about his quest to transform his company into the "emperor" of electric and hybrid powertrains. ...

After investment, Aisin eyes N.A. profit surge
12:01 am U.S. ET | Aug. 4
After scrambling to improve its North American manufacturing base, Japanese supplier Aisin Seiki Co. targets a dramatic improvement of profit margin in the region. ...

Tesla, Panasonic agree to team on U.S. gigafactory
7:02 am U.S. ET | July 31
Tesla Motors and Panasonic have agreed to cooperate on the construction and operation of the American carmaker's so-called gigafactory, its envisioned large-scale battery ...

Lexus' plans exclude China plant
5:13 pm U.S. ET | July 30
Lexus has no plans to join the rush of carmakers manufacturing in China because it has to learn to crawl in that market before it runs, a top executive says. ...

Toyota luxury boss says sub-$30K car 'wouldn't be a Lexus'
3:10 pm U.S. ET | July 30
A senior Lexus executive said that a car priced below $30,000 would not be worthy of the brand, in an indirect dig at German rivals who have been moving downmarket. ...

Nissan vows to keep it quirky after cutting Cube
12:01 am U.S. ET | July 28
After dropping two polarizing nameplates for 2015 -- the Cube and Murano CrossCabriolet -- Nissan pledges to add an "iconic" design to keep its lineup quirky. ...

Mitsubishi retools flagship Japan plant before hybrid push
12:01 am U.S. ET | July 26
Mitsubishi is overhauling its flagship assembly plant in Japan to slash production costs and boost capacity as it readies for increased output of plug-in hybrid vehicles. ...

Nissan pledges to keep it quirky after cutting Cube
6:35 am U.S. ET | July 23
Nissan pledges to add an “iconic” design to keep its lineup quirky after cutting two of the brand's most polarizing nameplates, the Cube and Murano CrossCabri ...

Nissan needs to be in the fast lane on self-driving tech, Ghosn says
12:01 am U.S. ET | July 21
Nissan Motor Corp. CEO Carlos Ghosn, who last year pledged to have self-driving cars ready by 2020, readily admits that the technology is a "long way from commercial real ...

Nissan's Ghosn offers auto-driving reality check
10:40 pm U.S. ET | July 16
Nissan CEO Carlos Ghosn, whose company made waves last year by pledging to develop autonomous cars by 2020, dialed back those expectations. ...

Toyota delays delivery of 23,000 vehicles covered by neighbor's tar, soot
7:18 am U.S. ET | July 16
Toyota has to delay delivery of thousands of vehicles, including some 20,000 for export, because it has to clean up a mess left by a neighbor. ...

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