Hans Greimel

Asia Editor, Tokyo

Address: Yurakucho Denki Bldg., 20 Floor
1-7-1 Yuraku-cho, Chiyoda-ku
100-0006 Tokyo, Japan
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Phone: 81-3-3828-9060
E-Mail: hgreimel@crain.com

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Recent articles
How Mazda may have survived the A-bomb by a hair
12:01 am U.S. ET | Sept. 29
Mazda Motor Corp., the most famous company from Hiroshima, may have survived the city's atomic bombing on Aug. 6, 1945, quite literally by only a split hair. ...


Japan's keiretsu suppliers at risk in a new reality
12:01 am U.S. ET | Sept. 29
Japanese suppliers are struggling to adjust to a new business reality that threatens to undermine the country's keiretsu system of tightknit cooperation between carmakers ...


Mazda design chief insists no new RX without rotary engine
12:01 am U.S. ET | Sept. 29
Ikuo Maeda, Mazda Motor Corp.'s global design chief, who designed the RX-8 sports car and whose father penned the RX-7, wants to resurrect the signature RX series. ...


Mazda's old-school design secret
12:01 am U.S. ET | Sept. 29
Breaking with the modern-day reliance on computer-generated design, design chief Ikuo Maeda took Mazda old school. ...


Toyota design chief erases the rules
12:01 am U.S. ET | Sept. 27
Tokuo Fukuichi, the avant-garde, nonconformist global design chief at Toyota, is the kind of creative free spirit who counts brainstorming in the sauna as an essential pa ...


Subaru adds EyeSight technology to Impreza, plans big rollout
11:53 am U.S. ET | Sept. 26 | UPDATED: 9/29/14 7:01 am ET -- correction
Subaru said it will add its new third-generation EyeSight pre-crash system to the Impreza small car this year as part of a drive to boost margins and burnish the brand's ...


Hyundai unions plan more strikes to protest $10B land deal
6:44 am U.S. ET | Sept. 26 | UPDATED: 9/26/14 9:47 am ET - adds details
Workers at Hyundai Motor Group pledged more strikes as the two carmakers and their biggest supplier finalized a $10 billion purchase of plum real estate in Seoul's ritzy ...


Why climate change could stall growth in emerging markets
12:01 am U.S. ET | Sept. 26
Auto executives have long salivated over the huge future sales possible in emerging markets. ...


Why climate change could stall growth in emerging markets
6:51 am U.S. ET | Sept. 25
Auto executives have long salivated over the huge future sales possible in emerging markets as their teeming, upwardly mobile masses migrate from motorbikes to cars. ...


Mazda ponders designer goods line in upscale push
11:42 am U.S. ET | Sept. 24
Does Mazda have enough brand cachet to market designer goods -- such as gadgets, apparel and furniture -- as luxury marques such as Porsche have done? ...


How Mazda survived the atomic bomb, by a split hair
10:30 am U.S. ET | Sept. 23 | UPDATED: 9/23/14 6:36 pm ET
Mazda, the most famous company from Hiroshima, may have survived the city's infamous atomic bombing on Aug. 6, 1945, quite literally by only a split hair. ...


Toyota to boost Mexico truck plant capacity by 41%
8:50 pm U.S. ET | Sept. 17 | UPDATED: 9/18/14 6:24 am ET - corrected
As Toyota ponders its first full assembly plant in Mexico, it plans to boost capacity at its existing factory there almost 40 percent to feed demand for trucks. ...


Nissan transforms Japanese plant
12:01 am U.S. ET | Sept. 15
With a stern foreman clocking their efforts on his stopwatch, the Chinese apprentices snap together their first Nissan vehicle, brick by brightly colored plastic brick. ...


Redesigned Mazda2 aims to break from subcompact pack
12:01 am U.S. ET | Sept. 15
Not long ago, the term "subcompact car" was all but synonymous with "Japanese import." ...


Japan exports fall despite favorable yen
12:01 am U.S. ET | Sept. 15
Japan's auto exports finally may be decoupling from the yen after decades of yo-yoing up and down with exchange rates. ...


BMW veteran takes charge of Infiniti
12:01 am U.S. ET | Sept. 15
BMW veteran Roland Krueger has been named to head Nissan's leaderless Infiniti luxury unit. ...


Athletic Mazda2 debuts as test on many levels
9:00 pm U.S. ET | Sept. 10
Mazda unveiled a more athletic fourth-generation Mazda2 hatchback late Wednesday, deploying its latest Skyactiv drivetrain and chassis technologies into the subcompact se ...


Nissan taps BMW's Krueger to head Infiniti
9:30 pm U.S. ET | Sept. 9 | UPDATED: 9/9/14 9:40 pm ET - adds link to statement
Nissan has poached BMW veteran Roland Krueger to head its leaderless Infiniti luxury unit, lending a touch of German flair to a brand struggling to break out of the secon ...


Musk anticipates another Tesla-Toyota project in 2-3 years
6:30 am U.S. ET | Sept. 8
Tesla CEO Elon Musk says his company and Toyota could team on another “significant” joint project in two or three years, and at higher volumes than the soon-t ...


Mazda's MX-5 Miata gets shorter, sportier
12:01 am U.S. ET | Sept. 8
Mazda Motor Corp. unveiled a shorter and lighter MX-5 Miata to burnish its brand image with a sportier yet more fuel-efficient roadster. ...


Mazda splurges on MX-5 Miata debut and celebration
7:47 am U.S. ET | Sept. 6
Mazda is a tiny carmaker on a shoestring budget. ...


Nissan exec Palmer leaves to become Aston Martin CEO
Sept. 2, 2014 08:56 CET | UPDATED: Sept. 2 11:32 CET - adds Aston Martin statement
Andy Palmer, the car-guy chief planning officer at Nissan, who was once tipped as a possible future CEO, is leaving the company to head UK sports car maker Aston Martin. ...


Employment slips at Japanese-brand stores
12:01 am U.S. ET | Sept. 1
Employment at Japanese-brand dealerships in the U.S. slid in 2013, even as manufacturing jobs expanded at Japanese auto companies' U.S. factories, an annual survey found. ...


Why GM struggles in Japan
12:01 am U.S. ET | Aug. 31
Selling General Motors' U.S.-built vehicles in Japan has never been easy and these days it is harder than ever. ...


Lexus NX may challenge RX for brand sales leader outside U.S.
6:51 am U.S. ET | Aug. 29
The new Lexus NX compact crossover, already racking thousands of orders in Japan, may unseat big sibling RX as the luxury brand's top global nameplate. At least outside t ...


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