Gabe Nelson

Silicon Valley, Tesla, Hyundai, Kia, Mazda and Mitsubishi

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E-Mail: gnelson@crain.com
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Recent articles

VW rolls out crash avoidance with '16 lineup

6:00 pm U.S. ET | July 29
Volkswagen, catching up to its luxury siblings, will offer sensor-based safety features across nearly its entire U.S. lineup for model year 2016. ...

Tesla offers $1,000 referral incentive on Model S

4:09 pm U.S. ET | July 29
Tesla, testing the power of viral marketing to sell its EVs, will offer a word-of-mouth discount on the Model S through the end of October, with both referrer and buyer r ...

Making a car's sensors work like our senses

12:01 am U.S. ET | July 27
Autopilot systems like Cadillac's Super Cruise will rely on “sensor fusion,” in which supercomputers stitch data from many sensors into a 360-degree view. ...

Automakers try integrated tablets to retain backseat business

12:01 am U.S. ET | July 26
It might seem strange that BMW's redesigned 7-series sedan, priced at $81,300 plus shipping, would have to compete with a $499 iPad from Apple. ...

Hyundai gets back in action with Tucson

12:01 am U.S. ET | July 18
Hyundai's crossover drought is over. The Korean auto maker has not only a redesigned Tucson to feed Americans' expanding appetite, but also a plan to make far more of the ...

Mazda CX-3 to start at $19,960, joining the new $20,000 club

UPDATED: 7/16/15 3:33 pm ET - corrected
Mazda revealed today that its new CX-3, which joins the Honda HR-V, Nissan Juke and Chevrolet Trax in a burgeoning market for mini crossovers, will start at $19,960 ($20, ...

Kia seeks J.D. Power title to prove quality gains

12:01 am U.S. ET | July 13
Kia has set a new goal for itself: to reach No. 1 on the J.D. Power Initial Quality Study. It hopes that doing so will turn around consumers' perception of the brand's qu ...

Ryan Gremore

12:01 am U.S. ET | July 13
Took over a struggling Mitsubishi store at 24, turned it around and was named Mitsubishi's youngest ever dealer council chairman ...

Mitsubishi teases Montero Sport

12:01 am U.S. ET | July 13
Mitsubishi last week offered a glimpse at the next product in its SUV offensive: a third-generation Montero Sport. ...

Self-driving cars make ethical choices

12:01 am U.S. ET | July 13
Car companies don't usually get sucked into philosophical debates, but right now they're facing a big, thorny question: how the self-driving cars of the future will decid ...

Uber lifts Toyota dealership's marketing

12:01 am U.S. ET | July 6
Toyota of Plano offers its best deals to Uber drivers, who make up about 6 percent of the store's new-car buyers and serve as evangelists for the Dallas-area dealership. ...

Marketing test awaits Hyundai with NFL kickoff

12:01 am U.S. ET | July 6
A sponsorship of the NFL will give Hyundai a chance to elevate its stature in the U.S. market, but the company is still searching for its marketing quarterback. ...

Toyota claims top range for hydrogen-powered Mirai

12:01 am U.S. ET | July 6
Toyota Motor Corp. ...

Hyundai ekes out a June record – by 95 cars

3:45 pm U.S. ET | July 1
By the skin of its teeth, Hyundai Motor America kept U.S. sales on an upward trajectory in June even as its parent company, Hyundai Motor Co., reported a third straight m ...

Toyota Mirai rated at U.S. range of 312 miles

4:00 pm U.S. ET | June 30
Toyota says its high-stakes hydrogen car will have a U.S. rating of 312 miles between refueling stops, farther than the Tesla Model S. ...

Hyundai ad agency swaps CEOs; top marketer leaves

5:45 pm U.S. ET | June 29
Hyundai's ad agency, Innocean, has executed a changing of the guard that sources described as an attempt to strengthen ties with Hyundai. ...

Hyundai snags NFL sponsorship, replacing GM

UPDATED: 6/29/15 10:55 am ET - adds GM statement
Hyundai and the NFL jointly announced a four-year sponsorship deal today as the Korean automaker continued its push into sports marketing. ...

Self-driving cars already have ethics

12:01 am U.S. ET | June 28
Car companies aren't usually involved in philosophic debates, but right now they're facing a big, thorny question: how the self-driving cars of the future will decide who ...

Tech race will strain automakers, report says

12:01 am U.S. ET | June 23
Automakers face enormous pressure on profit margins as technology and connectivity demands grow and car sales slow in markets such as the U.S. and China, according to a r ...

BMW's flagship gives gesture controls first big test

12:01 am U.S. ET | June 20
Gesture control is here, but automakers are being cautious, having learned a lesson from the problems that plagued early voice-control systems. ...

With '16 Mitsubishi Outlander, flair is free

12:01 am U.S. ET | June 15
Bang for the buck is key for the 2016 Outlander, so Mitsubishi made glitzy styling standard on every trim level, not just the most expensive ones. ...

Hyundai offers peek at small crossover that could come to U.S.

12:01 am U.S. ET | June 15
Hyundai says its global rival for the Nissan Juke and Honda HR-V, known as the Creta, will go on sale first in India in the second half of 2015. ...

Tesla takes on industry in California

12:01 am U.S. ET | June 15
Three years after California imposed rules requiring the sale of zero-emission vehicles, automakers are asking for deep changes, including permission to use plug-in hybri ...

Hyundai wants to gain performance cred

11:48 am U.S. ET | June 13
For the last three years, a team of select engineers at Hyundai's sprawling Namyang technical center outside Seoul has been toiling on a project to spice up the brand's h ...

Despite Russian woes, Mitsubishi limits fleet sales

12:01 am U.S. ET | June 13
Russia's economic crisis is hurting Mitsubishi's U.S. factory, which relies on exports of the Outlander Sport, but Mitsubishi is refusing to use fleet sales as a solution ...
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