Bruce Gain

France-based correspondent for Automotive News Europe

Address: 18 rue des Mesanges
35780 La Richardais, France
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Recent articles

Citroen pilots online sales in France

Oct. 30, 2015 06:01 CET
Citroen is piloting online sales of new cars in France ahead of a potential roll out across Europe. ...

PSA will publish real-world fuel economy numbers

Oct. 26, 2015 11:57 CET
PSA said it will publish real-world fuel economy figures for its diesel vehicles vetted by an independent body. ...

PSA uses French elegance to push upscale DS brand in Iran

Oct. 20, 2015 11:20 CET
PSA will launch its upscale DS brand in Iran to capitalize on the country's association of France with luxury and elegance. The move follows a deal to end Western sanctio ...

Renault aims Kadjar at China and Europe

Oct. 16, 2015 09:20 CET
Renault aims to win new customers in China and Europe with the Kadjar compact SUV, the first vehicle to be built at the French automaker's new China plant. ...

PSA sees connectivity boosting customer loyalty

Oct. 2, 2015 06:01 CET
PSA wants its connectivity solutions to strengthen customer loyalty by being simple and seamless, but matching what they get from their consumer electronics will not be e ...

Renault says new pickup will be upscale

Sept. 9, 2015 10:28 CET
Renault says its first one-tonne pickup will be a high-end truck for business and leisure use. The pickup will share underpinnings with the Nissan NP300 Navara and Merced ...

Renault aims to push Megane upscale with new design

UPDATED: Sep. 8 12:35 CET - adds video
Renault has given its new Megane a distinctive design as part of its ambition to make the model more upscale and help it stand out in the competitive compact market again ...

PSA's DS upscale brand to launch crossover-styled DS 4

Sept. 2, 2015 15:18 CET
DS Automobiles will launch a crossover-styled version of its DS 4 compact car. The DS 4 Crossback will help fill a new product gap until DS adds all-new models to its lin ...
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GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
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