Bruce Gain

France-based correspondent for Automotive News Europe

Address: 18 rue des Mesanges
35780 La Richardais, France
E-Mail: bgain@crain.com

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Recent articles
PSA will survive for now, but long-term challenges remain
6:42 am U.S. ET | April 17
PSA/Peugeot-Citroen CEO Carlos Tavares' Back in the Race business plan and a cash injection from Chinese partner Dongfeng are almost certainly enough to ensure his compan ...


Citroen to debut flagship SUV
April 15, 2014 17:51 CET
Citroen will debut the DS 6WR, a production version of its admired Wild Rubis SUV concept, at the Beijing auto show. ...


Peugeot unveils 340-hp plug-in hybrid
April 14, 2014 13:29 CET
Peugeot will unveil a plug-in hybrid concept car called the Exalt at the Beijing auto show that hints at a future upmarket design direction for the brand. ...


How high-revving PSA CEO Carlos Tavares plans to turn around Europe's second-largest automaker
April 7, 2014 06:15 CET
New PSA CEO Carlos Tavares faces a number of big challenges in his new job including halting losses, reducing bloated lineups, boosting PSA's presence in China and adjust ...


Nissan appoints diesel expert Shirakawa as European r&d chief
April 3, 2014 06:01 CET
Nissan named Takashi Shirakawa as its head of research and development in Europe, effective April 1. ...


Infiniti names French executive as new Europe head
April 3, 2014 10:47 CET
Infiniti has named former Ford executive Francois Goupil de Bouille as head of its European operations to succeed Fintan Knight, who was in the post for less than a year. ...


With Tavares no longer involved, Renault divorces Alpine partner
12:01 am U.S. ET | April 2
Renault appears to be scaling back its ambitions for the sporty Alpine subbrand after ending plans with Caterham, its racing partner, to revive the marque. But a source s ...


Infiniti names new product strategy head
March 27, 2014 11:32 CET
Infiniti has named industry veteran Francois Bancon as its product strategy head. Currently Bancon leads advanced product planning at parent Nissan. ...


Hollywood gives French brands a marketing boost
12:01 am U.S. ET | March 21
PSA and Renault are taking a battering in their slumping French domestic market, but globally the automakers are getting a big marketing boost from Hollywood's film indus ...


Renault to gain most from closer ties with Nissan
12:01 am U.S. ET | March 20
Renault stands to benefit the most from deeper ties with alliance partner Nissan, industry watchers believe. ...


Dongfeng CEO says his company won't 'eat' PSA
March 15, 2014 06:01 CET
Dongfeng CEO Zhu Fushou has sought to quell fears over his company's planned purchase of a 14 percent stake in PSA, saying the Chinese company was not seeking to take con ...


Citroen reveals softtop C1; touts 'cheerful' design
Feb. 24, 2014 12:52 CET
Citroen has given its new C1 minicar what it calls a "cheerful" design. The brand is also adding a C1 variant with a sliding fabric roof to compete against models such as ...


Family squabbles cost Peugeot clan control of PSA
Feb. 19, 2014 10:37 CET
Infighting played a large role in the Peugeot family's loss of control of PSA/Peugeot-Citroen, industry watchers say. ...


French gov't will be 'decisive' PSA stakeholder
12:01 am U.S. ET | Feb. 13
The French government doesn't intend to be a silent partner when it takes an expected step to acquire a 14 percent stake in PSA/Peugeot-Citroen. ...


Renault moves upscale with new, rwd Twingo
Feb. 11, 2014 14:12 CET
Renault will unveil its new Twingo minicar at the Geneva auto show in March. The minicar is the automaker's first production model resulting from its production alliance ...


Renault names former PSA exec Wertans as global sales boss
Feb. 6, 2014 06:01 CET
Renault named Nicolas Wertans, PSA's former international sales chief, as its new global sales boss. ...


Peugeot will unveil coupe concept at Beijing auto show
Feb. 4, 2014 12:27 CET
Peugeot will unveil a sports car concept at the Beijing auto show. The concept is a further development of the Onyx supercar prototype unveiled at the 2012 Paris show. ...


Nissan will boost Micra production at French Renault plant, report says
Feb. 4, 2014 13:09 CET
Nissan plans to increase planned production of its Micra hatchback at a Renault factory in France after 2016, a report said. ...


Will Renault and Nissan drift apart when Ghosn goes?
12:01 am U.S. ET | Jan. 29
The likelihood that Renault-Nissan will appoint a single executive to succeed Carlos Ghosn to run both automakers is remote. Will the alliance unwind if the automakers ar ...


Is PSA about to become a 'three-headed monster'?
12:01 am U.S. ET | Jan. 21
PSA's planned recapitalization that would see Dongfeng and the French government join the Peugeot family as equal shareholders may create more problems than it solves for ...


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How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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