Vince Bond Jr.

Reporter and Community Editor

Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
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Phone: 313-446-1653
E-Mail: vbond@crain.com
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Recent articles

A proving ground for collaboration

12:01 am U.S. ET | July 27
Could the smartphone -- the source of so many deadly driving distractions -- prove to be an auto safety device? That question has been in my head ever since I rode along ...

Automakers should deploy mobile ads earlier in purchase cycle, Facebook study finds

9:00 am U.S. ET | July 23
A Facebook study finds automakers need to reach potential buyers in the digital realm, particularly on mobile devices, earlier in the purchase cycle. ...

Mini, Subaru, Scion improve the most in J.D. Power APEAL Study

10:00 am U.S. ET | July 22
Mini, Subaru and Scion had the biggest improvements in J.D. Power's latest study of new-vehicle appeal. Porsche was the overall leader for the 11th consecutive year. ...

Ad agency's viral-video goal: Surprise, create buzz

12:01 am U.S. ET | July 20
Using the Car Lister auto-buying service is as easy as lifting the front wheels of a Ford Escape taxi off the ground. At least that's what the pranksters at ad agency Thi ...

Auto shows strongly influence car shoppers, new study finds

UPDATED: 7/14/14 12:58 pm ET -- comments added
More than half of auto show goers who bought vehicles after attending the events say the shows influenced their purchase decisions, according to a new study commissioned ...

Dodge's Morse code message: Engage

12:01 am U.S. ET | July 13
The witty Morse code message that the Dodge brothers transmitted in a recent TV ad sparked a conversation online just as the brand hoped it would. ...

Brian Lowes

12:01 am U.S. ET | July 13
Store received Mercedes-Benz Canada's Star Dealer designation -- awarded based on performance in new- and used-vehicle sales, service, parts and customer satisfaction -- ...

GMC uses Instagram to pitch premium lineup

12:01 am U.S. ET | July 13
To sell its premium image, GMC is exploring Instagram, the popular photo and video app. The haven for creative imagery was purchased by Facebook in 2012. It has 300 milli ...

Infiniti QX60 ad pays homage to 'Vacation' movies

2:00 pm U.S. ET | July 7
Infiniti's new QX60 ad pays homage to a classic scene in 1983's National Lampoon's Vacation where an alluring blonde, played by supermodel Christie Brinkley, suddenly pul ...

Hellcats star in new Dodge image campaign

10:07 am U.S. ET | July 2
Dodge is launching an ad campaign this weekend starring the Hellcat trims of the Challenger and Charger, along with the Viper GTS. ...

Tech propels Kia to best-ever IQS finish

12:01 am U.S. ET | June 22
While automakers continue to frustrate customers with glitchy technology, has Kia cracked the code? The Korean brand led all other nonpremium marques in the 2015 J.D. ...

Kia rises in J.D. Power quality; Japanese fall below average

1:00 pm U.S. ET | June 17
Kia topped all other nonpremium brands in J.D. ...

10 mobility startups get ready for big leagues

12:01 am U.S. ET | June 15
Ten startups with inventions ranging from a car-sharing platform for classic and exotic cars to logistics software for truckers have converged in Detroit for the summer a ...

On Twitter, retail events and auto shows are marketing gold

12:01 am U.S. ET | June 12
New data show that retail events and auto shows are key drivers of consumer conversations on Twitter. ...

Dealer putting Mayweather's big-ticket Enzo back on the market

4:15 pm U.S. ET | June 11
A familiar guest is back at exotic-car dealership Fusion Luxury Motors. The rare 2003 Ferrari Enzo supercar that boxer Floyd Mayweather bought from the dealership in Janu ...

Dodge brothers return in a new set of ads

2:51 pm U.S. ET | June 10
Dodge is going back to its roots again in a new round of Dodge Brothers commercials, which launch this week. The four ads highlight the 2015 Dart, Durango and the Scat Pa ...

10 mobility startups get ready for big leagues at Detroit's Ford Field

3:43 pm U.S. ET | June 9
Ten startups with inventions ranging from a car-sharing platform for classic and exotic cars to logistics software for truckers have converged in Detroit for the summer a ...

Agency staff learned the ropes in the showroom

12:01 am U.S. ET | June 8
Preston Automotive Group bets it can help other dealerships improve their digital marketing. ...

FCA's Ralph Gilles on how a gamer car helps market SRT sub-brand to all ages

12:01 am U.S. ET | June 6
When video gamers are zooming along in the SRT Tomahawk Vision Gran Turismo virtual concept car this summer, they'll get a peek at the imaginations lurking within Fiat Ch ...

Consumer panel shares likes and dislikes about today's car tech

4:34 pm U.S. ET | June 4
It seems impossible to please everybody, but that's the challenge automakers face as consumer expectations for connected cars continue to rise. ...

Can you handle a 2,500-plus hp SRT? Video game will let you try

5:45 pm U.S. ET | June 2

DETROIT -- Fiat Chrysler has joined the parade of video game concept cars with the hulkish SRT Tomahawk Vision Gran Turismo.

...

How BMW saleswoman builds rapport, trust and her brand on social media

12:02 pm U.S. ET | May 22
The chance to leave a lasting impression on a potential buyer perusing the dealer lot doesn't have to end when a salesperson hands over a business card. ...

Well-heeled houseguests experience Lincoln luxury

12:01 am U.S. ET | May 11
Lincoln Motor Co., to woo demanding luxury consumers, is offering getaways in finely decorated dwellings that showcase the high-end materials of its Black Label auto trim ...

The evolution of the Hellcat logo

2:53 pm U.S. ET | May 11

The Hellcat was never meant to be a tame kitty.

...

How Dodge stoked viral flame for Hellcats

UPDATED: 1:25 P.M. ET- Early sketches of Hellcat logo added
The 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year. ...
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