Vince Bond Jr.

Reporter and Community Editor

Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
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Phone: 313-446-1653
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Recent articles

Chevy Traverse stars in parenting-themed comedy series on Yahoo

2:57 pm U.S. ET | Oct. 6
Chevrolet launched a digital comedy series with Yahoo this week to pitch the 2016 Traverse to busy parents. ...

Fisker Automotive changes name to Karma Automotive

2:10 pm U.S. ET | Sept. 30
Fisker Automotive, once the maker of the luxury Karma plug-in hybrid, has changed its name to Karma Automotive and will don a new logo. ...

Volvo: S.C. plant is 'the ultimate signal' to dealers

12:01 am U.S. ET | Sept. 28
As Volvo prepares to build the next-generation S60 compact sedan in Ridgeville, S.C., it hopes that its first U.S. plant persuades its dealers to reinvest in the franchis ...

Volvo to build next-gen S60 at S.C. plant starting in 2018

1:00 pm U.S. ET | Sept. 25
Volvo Cars will produce the next-generation S60 compact sedan in Ridgeville, S.C., when the company's new plant becomes operational there in 2018. ...

Select buyers got sneak peek at BMW 7 series

6:19 pm U.S. ET | Sept. 23
BMW made sure to let potential buyers see its latest, glitzy flagship sedan in person, through special, closed-room events this year before its press and public introduct ...

Volkswagen TDI owners sound off on Twitter

6:58 pm U.S. ET | Sept. 21
Jilted owners of Volkswagen TDI vehicles are voicing their displeasure on Twitter after news broke that the automaker used special software to manipulate emissions result ...

Jaguar aims to use movie to bond with millennial buyers

12:01 am U.S. ET | Sept. 21
Jaguar will use James Bond-like cinematic flair to help pitch its aluminum-based XE sedan beginning this fall, and place drivers in the middle of the virtual action. ...

Buick shapes ad message to break down walls

12:01 am U.S. ET | Sept. 21
Tony DiSalle, U.S. ...

Buick positions Cascada droptop as brand halo

12:01 am U.S. ET | Sept. 21
With a clear target audience in its sights, Buick is ready to position the Cascada as a brand halo that could draw attention in “smile states” such as Califor ...

'Star Wars'-inspired Chargers back in Dodge's garage … for now

3:45 pm U.S. ET | Sept. 11
A crew of Stormtrooper-inspired Dodge Chargers have been returned to their home base. ...

Ford GT stars in 'Forza Motorsport 6' video game ad

4:21 pm U.S. ET | Sept. 5
The Ford GT zooms through the pixelated history of racing video games in a new commercial for the upcoming “Forza Motorsport 6” on the Xbox One. ...

Dodge joins the Star Wars promotional blitz with Stormtrooper Chargers

1:54 pm U.S. ET | Sept. 4
Dodge provided eight Chargers, including a Hellcat, for a Hot Wheels promotion with Uber on Friday in New York that coincided with the toy car maker's release of Star War ...

New car technologies often unused by drivers, J.D. Power finds

1:00 pm U.S. ET | Aug. 25
A new study from J.D. Power suggests that automakers are investing billions into technologies that a considerable number of drivers aren't using. J.D. ...

Woodward Dream Cruise sights and sounds: A wild celebration of car culture

UPDATED: 8/17/15 11 pm ET- gallery added
The Woodward Dream Cruise in metro Detroit may be a one-day affair, but that doesn't stop automakers and enthusiasts from celebrating car culture for several days before ...

Automakers scout the startup world for next-wave technology

12:01 am U.S. ET | Aug. 15
Automakers get it: It’s risky to ignore the fountain of ingenuity found at startups. That’s why they’re using "hackathons" and other efforts to tap the ...

Startups converge in the Motor City

12:01 am U.S. ET | Aug. 15
Ten profiles of startups give a glimpse into their world. ...

Dodge pitchman cruises into Detroit for a wild ride

12:01 am U.S. ET | Aug. 13
“Fast N' Loud” star Richard Rawlings was a featured guest Wednesday night during the Roadkill Nights “Powered by Dodge” event outside of the Ponti ...

Detroit 3 will flex performance, marketing muscles at Woodward Dream Cruise

2:13 pm U.S. ET | Aug. 11
Dodge, Ford and Chevy are embracing speedsters this week as automakers seize on the Woodward Dream Cruise -- Detroit's annual automotive enthusiast extravaganza -- to cre ...

In playful rivalry, Dodge pokes fun at Volkswagen Passat

12:01 am U.S. ET | Aug. 8
Dodge has been throwing playful darts at Volkswagen for nearly two years in Charger ads that use the Passat as a target of punchlines. Dodge insists it has no sinister in ...

A proving ground for collaboration

12:01 am U.S. ET | July 27
Could the smartphone -- the source of so many deadly driving distractions -- prove to be an auto safety device? That question has been in my head ever since I rode along ...

Automakers should deploy mobile ads earlier in purchase cycle, Facebook study finds

9:00 am U.S. ET | July 23
A Facebook study finds automakers need to reach potential buyers in the digital realm, particularly on mobile devices, earlier in the purchase cycle. ...

Mini, Subaru, Scion improve the most in J.D. Power APEAL Study

10:00 am U.S. ET | July 22
Mini, Subaru and Scion had the biggest improvements in J.D. Power's latest study of new-vehicle appeal. Porsche was the overall leader for the 11th consecutive year. ...

Ad agency's viral-video goal: Surprise, create buzz

12:01 am U.S. ET | July 20
Using the Car Lister auto-buying service is as easy as lifting the front wheels of a Ford Escape taxi off the ground. At least that's what the pranksters at ad agency Thi ...

Auto shows strongly influence car shoppers, new study finds

UPDATED: 7/14/14 12:58 pm ET -- comments added
More than half of auto show goers who bought vehicles after attending the events say the shows influenced their purchase decisions, according to a new study commissioned ...

Dodge's Morse code message: Engage

12:01 am U.S. ET | July 13
The witty Morse code message that the Dodge brothers transmitted in a recent TV ad sparked a conversation online just as the brand hoped it would. ...
Automotive News Cover
Special Video Report
Mazda's Wager: Self-driving cars will be ‘disastrous’ for industry

Mazda's Wager: Self-driving cars will be ‘disastrous’ for industry

Mazda’s N.A. marketing chief Russell Wager says a lot is at risk in the rush to create self-driving cars – including brands and advertising as we know it.
» Watch the Video
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