Bradford Wernle

Reporter

Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
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Phone: 313-446-0374
E-Mail: bwernle@crain.com

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Recent articles
Suppliers dream up future innovations. Will automakers bite?
12:01 am U.S. ET | Jan. 26
Suppliers try to look over the horizon and craft new features and equipment for autos. ...


How to contain aluminum dust?
2:00 pm U.S. ET | Jan. 24
Curtains or walls? It's a big decision that Ford dealers with body shops face as they gear up to repair the 2015 aluminum-body F-150 pickup, arriving late this year. ...


N.J. dealer lets customers choose the charity
12:00 pm U.S. ET | Jan. 22
One dealer's charitable impulse turned into a community fundraising powerhouse under the banner Kindle Community Challenge. ...


A Ford Quick Lane sized for Texas
12:00 pm U.S. ET | Jan. 22
On a clear day, you can see Pep Boys, Jiffy Lube and Firestone service shops from Planet Ford-Lincoln in Spring, Texas. Still, the dealership is building the largest Ford ...


Bentley joins VW's party of quirky names
12:01 am U.S. ET | Jan. 19
Now we can add a new head-scratcher name to the list: the Bentley Bentayga. That's what Bentley is christening its first-ever SUV, which will be introduced later this yea ...


Autos, audio amplify each other
12:01 am U.S. ET | Jan. 19
Jaguar Land Rover's partnership with Meridian is part of an intensifying competition among luxury carmakers to use high-end audio brands to enhance their vehicles' appeal ...


So what is a Bentayga?
12:01 am U.S. ET | Jan. 14
When it comes to quirky names for SUVs, Volkswagen Group has the market pretty well cornered. Now we can add a new head-scratcher to the list: the Bentley Bentayga. ...


Suppliers learn to innovate quickly
2:35 pm U.S. ET | Jan. 14
From Tesla to the Google driverless car to the aluminum 2015 Ford F-150 pickup to active safety systems that promise zero fatalities, the auto industry is changing at an ...


So what is a Bentayga?
11:17 am U.S. ET | Jan. 13
When it comes to quirky names for SUVs, Volkswagen Group has the market pretty well cornered. Now we can add a new head-scratcher to the list: the Bentley Bentayga. ...


Bentley to call new SUV the Bentayga, attracts 4,000 preorders
3:01 pm U.S. ET | Jan. 12
Bentley has announced the name of its first-ever SUV, to be revealed later this year. It will be called the Bentley Bentayga. ...


Keeping time with Lincoln
11:01 am U.S. ET | Jan. 12

Shinola, the Detroit bicycle and luxury watchmaker, is displaying its wares at the show this year. The company has a display on the upper level of Lincoln's b ...



Moray Callum draws lines between Ford, Lincoln
12:01 am U.S. ET | Jan. 5
Moray Callum, Ford's global design chief, is coming off a frenetic year when Ford introduced a bevy of crucial products including the global 2015 Mustang and aluminum 20 ...


Aiming toregain sales momentum
12:01 am U.S. ET | Jan. 5
Job One for Ford will be regaining the momentum it lost with the F-150 changeover to aluminum. ...


Miami auto show seeks to ride Latin identity into the big leagues
12:01 am U.S. ET | Dec. 22
Organizers of the Miami International Auto Show hope to capitalize on the arrival of well-heeled Latino buyers to make the show a major annual event. As the U.S. ...


Lincoln launches high-end audio collaboration with Revel
12:01 am U.S. ET | Dec. 4
Lincoln will bring concert-quality sound to its vehicles through a new collaboration announced today with Revel, a manufacturer of audiophile speaker systems. ...


Fuel-finding app wins Ford contest
12:01 am U.S. ET | Dec. 1
Ford Motor Co. has rewarded a company for creating a smartphone app that promises to make finding fuel easier. ...


Shelby GT350 Mustang taps into supercar tech
12:01 am U.S. ET | Nov. 24
With the unveiling of the new Shelby GT350 Mustang at Shelby's Gardena, Calif., garage last week, Ford is harkening back to the Mustang's performance roots. ...


Ford to keep base price stable on Explorer, but raises top trim level
3:58 pm U.S. ET | Nov. 24
Ford has held the line on prices for the refreshed 2016 Explorer crossover, but a new top-of-the-line Platinum trim raises the ceiling on what a customer can spend for th ...


Ford F-150 rivals: Let's rumble
12:01 am U.S. ET | Nov. 24 | UPDATED: 11/24/14 11:38 am ET - Corrected
Ford Motor Co. began shipping finished 2015 F-150 pickups to dealers last week as it announced the new aluminum-body truck will get up to 29 percent better fuel economy t ...


Ford moves 2016 Explorer upscale
12:01 am U.S. ET | Nov. 24
The freshened 2016 Ford Explorer unveiled here last week will come with a new version of the 2. ...


Ford to build longer, 3-row Edge for China
12:01 am U.S. ET | Nov. 24
Ford Motor Co. will make a version of the Ford Edge with three rows of seats for China. ...


Ford's Farley sees Europe as a lab for learning
12:01 am U.S. ET | Nov. 22
When Jim Farley started his first tour of duty in Europe in 1997, he had a lot to learn. Now he's going back to run Ford's European unit. "I got my PhD in small cars walk ...


Ford freshens Explorer with higher trim package for '16
12:01 am U.S. ET | Nov. 19 | UPDATED: 11/19/14 4:22 pm ET - adds link
Aiming to lure more upscale customers to its Explorer crossover, Ford today at the Los Angeles Auto Show unveiled a freshened 2016 Explorer with more available content. ...


Ford preps larger, 3-row Edge for China
6:13 pm U.S. ET | Nov. 18
Ford will make a version of the Ford Edge with three rows of seats for the Chinese market, Jim Farley, Ford executive vice president of global marketing, sales and servic ...


Shelby GT350 Mustang guns for Europe's performance cars
9:00 am U.S. ET | Nov. 17 | UPDATED: 11/17/14 9:23 pm ET - adds details, video
With the newest Shelby GT350 Mustang, unveiled Monday in the garage of the late Carroll Shelby in Gardena, Calif. ...


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Ryan Hunter-Reay races to Indy 500 winner’s circle

Ryan Hunter-Reay races to Indy 500 winner’s circle

BorgWarner’s video montage highlighting 2014 Indianapolis 500 winner Ryan Hunter-Reay. Thu., January 15
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