Bradford Wernle

Ford Reporter

Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
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Phone: 313-446-0374
E-Mail: bwernle@crain.com

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Recent articles
Global product expert in Lincoln driver's seat
12:01 am U.S. ET | July 28 | UPDATED: 7/29/14 2:56 pm ET - adds correction
Ford CEO Mark Fields, in his first major personnel move since taking over, announced Kumar Galhotra's appointment last week among several changes in Ford's product develo ...


GM, Ford financials could veer in 2nd half
12:01 am U.S. ET | July 28
While General Motors' second-quarter profits were hammered by the costs of its massive recall, across town Ford Motor Co. reported a robust profit bolstered by a record s ...


Scheele wasn't too big to solve a paint problem
12:01 am U.S. ET | July 28
Former Ford Motor Co. President Nick Scheele, who died this month at age 70, left warm memories throughout the auto industry. ...


Ford Q2 earnings rise on N.A. record, first European profit in 3 years
6:45 am U.S. ET | July 24 | UPDATED: 7/24/14 4:23 pm ET - adds stock close
Ford posted a second-quarter pretax profit of $2.6 billion, bolstered by a record performance in North America and its first quarterly profit in Europe in three years. ...


Ford taps top engineer to lead Lincoln
11:52 am U.S. ET | July 22 | UPDATED: 7/22/14 3:11 pm ET - adds details, links
In his first round of major personnel moves as Ford CEO, Mark Fields appointed the company's top engineer to lead Lincoln worldwide, replacing Jim Farley. ...


Gobsmacked by Nick Scheele's kindness
5:34 pm U.S. ET | July 21
I'll never forget the day Nick Scheele helped me clean the fresh paint off my suit. ...


Why refresh Expedition? For Texans, Saudis
12:01 am U.S. ET | July 21
The Ford Expedition, the last full-sized, truck-based, body-on-frame SUV in Ford's lineup, is getting a new look, a new engine and a load of new technology for the 2015 m ...


Ford, Ram escalate towing war
12:01 am U.S. ET | July 21
Ford launched a salvo in the escalating heavy-duty pickup towing rivalry last week. And Ram promptly fired right back. ...


'15 Ford Mustang V-8 to pump out 435 hp
1:47 pm U.S. ET | July 17 | UPDATED: 7/17/14 10:34 pm ET - corrected
The 5.0-liter V-8 engine in the 2015 Ford Mustang will crank out 435 hp, up from 420 hp, and provide torque of 400 pounds-feet, up from 390 on the current model, the comp ...


Ford to tout new F-450 towing capacity, hp, torque as best in class
12:29 pm U.S. ET | July 16
In new spots appearing this fall, Ford will claim that the heavy-duty F-450 is capable of a best-in-class towing capacity of 31,200 pounds, an increase of 6,500 pounds ov ...


Courting consumers, moving 'smelly tires'
12:01 am U.S. ET | July 14
For customers and employees alike, the change in culture over the past few years at Bozard Ford-Lincoln in St. Augustine, Fla., has been like a breath of fresh air. ...


Now Mark FIelds knows how Gene Bartow felt
12:01 am U.S. ET | July 14
What do Gene Bartow, David Moyes, Tim Cook and Harry Truman have in common with new Ford CEO Mark Fields? ...


Ford's Vignale Europe-bound, not Lincoln
12:01 am U.S. ET | July 14
Ford Motor Co. has no plans to introduce Lincoln in Europe, but will offer its upscale Vignale trim level on Ford brand vehicles, Ford of Europe President Stephen Odell s ...


Auto repair conference to focus on next F-150
12:01 am U.S. ET | July 14
Starting at the end of this month, the 2015 aluminum-bodied Ford F-150 pickup will take center stage at the nation's biggest annual collision repair industry gathering in ...


Ford creates Mulally engineering scholarship
3:04 pm U.S. ET | July 10
Ford is creating a $1 million scholarship program for engineering students in honor of former CEO Alan Mulally. ...


Ford's Odell says European recovery still shaky
11:49 am U.S. ET | July 9
Ford's European operations are sharing in the industry's modest sales recovery this year, but Ford of Europe President Stephen Odell warned today that some of the region' ...


Ford volume slips 6% ahead of key changeovers
1:45 pm U.S. ET | July 1
Ford Motor sales declined 6 percent in June from the year-ago month to 222,064 units as the company geared up for a changeover of several key models, including the F-150 ...


Older, wiser and well-connected, Bill Ford gets ready for a new chapter
12:01 am U.S. ET | June 30
Alan Mulally's departure from Ford Motor this week will be a big change for the automaker and its new CEO, Mark Fields. But especially, it will open a new chapter for Bil ...


Ford packs '15 Edge with technology
12:01 am U.S. ET | June 30
Ford is touting the 2015 Edge crossover as a showcase for its latest technologies. ...


Ford's outgoing CEO mainly brought his A-game, but technology and luxury were struggles
12:01 am U.S. ET | June 29
After an eight-year run in which he spearheaded the salvation of Ford, Alan Mulally hands the CEO job to Mark Fields on Tuesday, July 1. But, like all great leaders, Mula ...


Ford's revamped 2015 Edge to roll out worldwide
6:00 pm U.S. ET | June 24
The Ford Edge, first introduced in 2006 as an early entrant in the now-booming mid-sized crossover segment, is getting a major makeover and global push for 2015. ...


Suppliers outfit Transit vans in massive Kansas City cave complex
12:01 am U.S. ET | June 23
Six upfitters are finishing Kansas City-built Ford Transit vans for commercial customers in a most unusual setting: a mammoth cavern system carved from limestone deposite ...


Lincoln's big choice yielded small crossover
12:01 am U.S. ET | June 15
Before Lincoln began its reinvention, its average customer was age 64, among the oldest of any marque. ...


MPG revisions undercut Ford marketing
5:01 pm U.S. ET | June 13
Ford faces new challenges to its ambitious effort to become the industry's fuel economy leader after revising mpg numbers downward on six models. ...


Ambition drives Lincoln's design
12:01 am U.S. ET | June 9
David Woodhouse, Lincoln's new design director, has big dreams for Ford's storied luxury marque. Woodhouse, 45, has a long resume working for luxury brands such as Rolls- ...


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