Bradford Wernle


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48207-2997 Detroit, Mich.
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Recent articles
With F-150 supply tight, Ford sales drop 3.5% in March
2:04 pm U.S. ET | April 1
With stocks of the 2015 aluminum-body F-150 pickup still tight as the company ramps up production at its Kansas City Assembly Plant, Ford sales dropped 3.5 percent in Mar ...

That vroom-vroom … is it real or digital?
11:03 am U.S. ET | March 20 | UPDATED: 3/20/15 3:58 pm ET - adds engine sound quiz
The sound of a car's exhaust is its sonic signature. But there's something about outright digitally manufactured sound that crosses a line in the sand for those who like ...

Guess that tune: Will these digital exhaust notes trick you?
10:43 am U.S. ET | March 20
Here are three car exhaust sounds generated by Faurecia, being played over a BMW 328i 2.0 liter 4-cylinder. Can you identify which engine makes the sound? ...

'Tier 2' luxury brands struggle to compete with elite Germans, Lexus
12:01 am U.S. ET | March 16
Lincoln, Acura, Cadillac and Infiniti are struggling to make inroads against Lexus and a trio of German powerhouses – BMW, Mercedes and an ascending Audi. ...

Top luxury brands have luxury of growing lineups
12:01 am U.S. ET | March 16
When it comes to winning share in the ultracompetitive luxury car market, it helps to have more models on sale than your competitors. The 2014 sales champion, BMW, offere ...

Valeo, Mobileye to work on collision avoidance, automated driving
1:09 pm U.S. ET | March 11 | UPDATED: 3/11/15 4:19 pm ET - adds stock close
French supplier Valeo SA has signed an agreement to work with Mobileye, an Israeli company specializing in front-facing camera- and driver-assist systems, to produce sens ...

Five influencers changing the auto industry today
12:01 am U.S. ET | Feb. 23
Automotive News spoke with a handful of influencers to learn what they're thinking and the stories they're sharing with their fans. ...

Social-media 'influencers' create product buzz, change policies
12:01 am U.S. ET | Feb. 23
An individual with social-media savvy can launch a discussion online that quickly influences industry actions. ...

S.C. testing center plans expansion
12:01 am U.S. ET | Feb. 23
The International Transportation Innovation Center in Greenville, S.C., is expanding in hopes of attracting work on advanced technology such as wireless charging, automat ...

Road trip led to a new life on Instagram
12:01 am U.S. ET | Feb. 23
A couple of years ago, Kevin Lu got bored with his career as a biomechanical engineer designing artificial knees and hips. ...

Victory Automotive plants seeds in the classroom
12:01 am U.S. ET | Feb. 9
Rodger Olson, COO of Victory Automotive Group in suburban Detroit, makes no apologies for being a retail geek as he lectures undergraduate students in his class on retai ...

Suppliers dream up future innovations. Will automakers bite?
12:01 am U.S. ET | Jan. 26
Suppliers try to look over the horizon and craft new features and equipment for autos. ...

How to contain aluminum dust?
2:00 pm U.S. ET | Jan. 24
Curtains or walls? It's a big decision that Ford dealers with body shops face as they gear up to repair the 2015 aluminum-body F-150 pickup, arriving late this year. ...

N.J. dealer lets customers choose the charity
12:00 pm U.S. ET | Jan. 22
One dealer's charitable impulse turned into a community fundraising powerhouse under the banner Kindle Community Challenge. ...

A Ford Quick Lane sized for Texas
12:00 pm U.S. ET | Jan. 22
On a clear day, you can see Pep Boys, Jiffy Lube and Firestone service shops from Planet Ford-Lincoln in Spring, Texas. Still, the dealership is building the largest Ford ...

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Seattle VW dealer mixes metrics and fun

Seattle VW dealer mixes metrics and fun

Matthew Welch may own Auburn Volkswagen, but the title he cherishes is “chief relationship officer.' Mon., April 13
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