Bradford Wernle

Reporter
Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.

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Phone: 313-446-0374
E-Mail: bwernle@crain.com
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Recent articles

How to give control back to hands-off drivers?

As industry engineers and designers contemplate the transition to more vehicle autonomy, they're looking especially hard at what happens when drivers take control of a car that has been in autonomous mode.

Tech race pits haves vs. have-nots

Self-driving cars -- or more precisely, the technology that guides them -- won't be cheap will require deep pockets and could force some niche carmakers to sit on the sidelines.

Rembrandts help refine the art of the sale

Robert Hoehn is a 21st century American car dealer who became obsessed with collecting prints made by a 17th century Dutch master who conjured dark, magical images using copper plates, acid, an etching tool and a press.

NASA project: Getting cars ready for takeoff

Silicon Valley and NASA think traffic-stymied commuters are ready to give up their cars and fly to work.

Complex, costly work leaves 3 paint suppliers to dominate business

Three large suppliers dominate the global market for original-equipment automotive paint -- and the auto industry is content to leave it that way.

Innovating better paint isn't always about the wet stuff

Innovating in the paint business is sometimes as much about the process as the product. The segment's big players are spending r&d dollars to take time and cost out of the process of painting new vehicles.

Texting system reduces service dissatisfaction

Gorno Ford's service department uses texting to communicate with customers, carrying out the entire repair order from approval to payment.

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