Bradford Wernle

Reporter

Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
Follow: Bradford Wernle RSS feed
Phone: 313-446-0374
E-Mail: bwernle@crain.com

CLICK HERE to see our entire staff list

Recent articles

2 industry titans in turmoil

12:01 am U.S. ET | May 4
Two of Europe's automotive titans, long used to getting their way in boardroom intrigues, suffered rare defeats in late April that threaten to alter permanently the empir ...

Are automakers addicted to in-car features overload?

12:01 am U.S. ET | April 27
Automakers are confusing customers by overloading vehicles with an array of infotainment features, many of which are never used. ...

How Hummer maker, Mercedes came together

12:01 am U.S. ET | April 27
Production of the Mercedes-Benz R class will begin on the line that once made Hummer H2s for General Motors, just a stone's throw from where AM General builds light tacti ...

AM General has big plans for MV-1 wheelchair vans

12:01 am U.S. ET | April 27
AM General earned a name for itself building vehicles for other people: the original Humvee for military customers and the Hummer H2 SUV for General Motors. ...

AM General has big plans for MV-1 wheelchair vans

12:01 am U.S. ET | April 27
Now and OEM in its own right, AM General works to build its Mobility Ventures brand and grow sales of the MV-1 wheelchair accessible vehicle. ...

Innovation inspires suppliers along with industry

12:01 am U.S. ET | April 27
The 21st annual Automotive News PACE awards were handed out April 20 at the Max M. Fisher Music Center here. The awards are sponsored by EY, the Transportation Research ...

High-volume battle of the in-car audio brands

12:01 am U.S. ET | April 20
On March 26, Bose Corp. said its 34-speaker Panaray system will appear in the 2016 Cadillac CT6 sedan. Five days later, rival Harman International Industries Inc. ...

With F-150 supply tight, Ford sales drop 3.5% in March

2:04 pm U.S. ET | April 1
With stocks of the 2015 aluminum-body F-150 pickup still tight as the company ramps up production at its Kansas City Assembly Plant, Ford sales dropped 3.5 percent in Mar ...

That vroom-vroom … is it real or digital?

UPDATED: 3/20/15 3:58 pm ET - adds engine sound quiz
The sound of a car's exhaust is its sonic signature. But there's something about outright digitally manufactured sound that crosses a line in the sand for those who like ...

Guess that tune: Will these digital exhaust notes trick you?

10:43 am U.S. ET | March 20
Here are three car exhaust sounds generated by Faurecia, being played over a BMW 328i 2.0 liter 4-cylinder. Can you identify which engine makes the sound? ...

'Tier 2' luxury brands struggle to compete with elite Germans, Lexus

12:01 am U.S. ET | March 16
Lincoln, Acura, Cadillac and Infiniti are struggling to make inroads against Lexus and a trio of German powerhouses – BMW, Mercedes and an ascending Audi. ...

Top luxury brands have luxury of growing lineups

12:01 am U.S. ET | March 16
When it comes to winning share in the ultracompetitive luxury car market, it helps to have more models on sale than your competitors. The 2014 sales champion, BMW, offere ...

Valeo, Mobileye to work on collision avoidance, automated driving

UPDATED: 3/11/15 4:19 pm ET - adds stock close
French supplier Valeo SA has signed an agreement to work with Mobileye, an Israeli company specializing in front-facing camera- and driver-assist systems, to produce sens ...

Five influencers changing the auto industry today

12:01 am U.S. ET | Feb. 23
Automotive News spoke with a handful of influencers to learn what they're thinking and the stories they're sharing with their fans. ...

Social-media 'influencers' create product buzz, change policies

12:01 am U.S. ET | Feb. 23
An individual with social-media savvy can launch a discussion online that quickly influences industry actions. ...

S.C. testing center plans expansion

12:01 am U.S. ET | Feb. 23
The International Transportation Innovation Center in Greenville, S.C., is expanding in hopes of attracting work on advanced technology such as wireless charging, automat ...

Road trip led to a new life on Instagram

12:01 am U.S. ET | Feb. 23
A couple of years ago, Kevin Lu got bored with his career as a biomechanical engineer designing artificial knees and hips. ...

Victory Automotive plants seeds in the classroom

12:01 am U.S. ET | Feb. 9
Rodger Olson, COO of Victory Automotive Group in suburban Detroit, makes no apologies for being a retail geek as he lectures undergraduate students in his class on retai ...
Automotive News
Special Video Report
Smart use of phones, sales teams lift Wash. stores

Smart use of phones, sales teams lift Wash. stores

Sales employees at Ford and Hyundai of Kirkland have tapped smartphones to show how customers are “buying a relationship” with the group. Mon., May 4
» Watch the Video
     
News by Brand