Bradford Wernle

Ford Reporter

Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
Follow: Bradford Wernle RSS feed
Phone: 313-446-0374
E-Mail: bwernle@crain.com

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Recent articles
Ford cuts Focus Electric price by $6,000
3:23 pm U.S. ET | Oct. 21
Ford slashed the price of the Focus Electric by $6,000 to $29,995, including shipping. The price reduction will remain in effect for all 2014 models and will continue whe ...


Ford steers C-Max ads away from mpg
12:01 am U.S. ET | Oct. 20
Since Ford was forced to restate the estimated fuel economy of its C-Max Hybrid -- first in August 2013 and again in June -- the brand's marketers have rethought how to s ...


Scrap metal pays for pizza at Faulkner
12:01 am U.S. ET | Oct. 15
Scrap dealers show up once a month at Faulkner Hyundai on the northeast side of Philadelphia and haul away the worn-out parts from the service department. ...


2015 Ford F-150 lassos Truck of Texas award
1:49 pm U.S. ET | Oct. 14
Ford's 2015 aluminum-body F-150 pickup has taken home the prestigious Truck of Texas award, handed out annually by the Texas Auto Writers Association Truck Rodeo. ...


Ford goes Hollywood at virtual reality studio
12:01 am U.S. ET | Oct. 14
Studio 2000X, Ford's virtual reality design house where Disney-style technology meets the car industry, is used to build advanced renderings of vehicle designs to show to ...


Texas dealer Sam Pack thins his vintage car collection
12:01 am U.S. ET | Oct. 12
Sam Pack, a Dallas-area Ford dealer and antique car collector, will sell 132 of his 473 cherished vintage automobiles at an auction in Dallas on November 15. ...


F-150 chief engineer: Redesign 'sets us up for the next 15 years'
12:01 am U.S. ET | Oct. 7
With the redesigned F-150 pickup, Ford is out to prove conventional wisdom that only bigger and heavier can deliver more power and capability. ...


Memorial for ex-Ford executive Nick Scheele is Oct. 27 in Michigan
10:26 am U.S. ET | Oct. 7
The family of Nick Scheele will host a service to honor his life at 6 p.m. October 27 at the Dearborn Inn in Dearborn, Mich. ...


Salespeople study up on F-150's new features
12:01 am U.S. ET | Oct. 6
Ford Motor Co. has begun a series of intensive training sessions in 26 cities for about 11,000 dealership sales consultants to familiarize them about the 2015 F-150's new ...


Ford F-150 comes loaded with high-tech
12:01 am U.S. ET | Oct. 5 | UPDATED: 10/6/14 11:59 pm ET -- Correction
Ford is bringing technology into the 2015 F-150 pickup more commonly associated with luxury cars. The list of new features is so long, it might seem bewildering to custom ...


Ford sales slip 3% on softer F-series demand, drop in fleet
12:01 am U.S. ET | Oct. 1
Soft F-series pickup sales and a 40 percent cutback in sales to rental fleets pushed Ford Motor Co.'s September sales down 3 percent from a year earlier, to 179,518 units ...


2015 Mustang's interior design inspired by airplane cockpits
12:01 am U.S. ET | Sept. 29
Interiors have never been one of the Ford Mustang’s selling points over the years. That’s about to change with the airplane-inspired cockpits in the 2015 mode ...


Ford brings new F-150 to dealers, consumers for test drives
12:30 am U.S. ET | Sept. 29 | UPDATED: 9/29/14 8:39 am ET -- Correction
Ford is demonstrating the capabilities of its redesigned, aluminum-bodied 2015 F-150 pickup to dealership sales personnel and consumers. ...


A sleek, supple, sophisticated Mustang
12:01 am U.S. ET | Sept. 29
The 2015 Ford Mustang arrives in dealerships next month as the most ballyhooed car of the year. ...


Transit PTV: Ford's fresh take on the paddy wagon
12:01 am U.S. ET | Sept. 29
Don't expect much in the way of in-car entertainment in the newest version of Ford's 2015 Transit full-size van. That's because the purpose is incarceration. ...


Ford goes Hollywood at virtual reality studio
12:01 am U.S. ET | Sept. 29
Studio 2000X, Ford's virtual reality design house where Disney-style technology meets the car industry, is used to build advanced renderings of vehicle designs to show to ...


Ford interiors boss is driven to end distraction
12:01 am U.S. ET | Sept. 28
J Mays, retired Ford global design chief, recruited Amko Leenarts in 2012 as a strategy director, and Leenarts quickly stepped up to the top global interiors job in 2013. ...


Ford recalls 850,000 vehicles for glitch affecting airbags, seat belts
10:56 am U.S. ET | Sept. 26
Ford is recalling 850,050 2013 and 2014 vehicles for an electrical flaw that could cause airbags and seat belt pretensioners to malfunction in the event of a crash. ...


Ford schools dealers on high-tech 2015 Mustang
12:01 am U.S. ET | Sept. 20
Ford is concentrating on the 2.3-liter engine and other high-tech features in intensive training sessions designed to educate dealership salespeople. ...


2015 Mustang is a hit on LA streets
11:50 am U.S. ET | Sept. 19
No sooner had we left our hotel and hit the streets in West Hollywood when we began to notice people noticing us. ...


Ford seeks younger Mustang buyers with tech features
12:44 pm U.S. ET | Sept. 17 | UPDATED: 9/18/14 10:08 am ET - adds correction
The 2015 Ford Mustang arrives in dealerships next month as Ford's most technology-laden pony car yet. The fastback model will arrive first, followed by the convertible la ...


New Navigator rolls up to challenge Escalade
12:01 am U.S. ET | Sept. 13 | UPDATED: 9/15/14 11:32 am ET - correction
The new Navigator's role is to reclaim a piece of a segment Lincoln pioneered in the 1990s and then ceded to the Cadillac Escalade. ...


Ad campaign for redesigned Lincoln Navigator starts next month
12:46 pm U.S. ET | Sept. 10 | UPDATED: 9/10/14 2:46 pm ET -- correction
Next month, Lincoln will kick off its first significant marketing campaign for the Lincoln Navigator since 2007, brand executives said at a press event here. ...


Getting the new F-150 up and running won't be easy
12:01 am U.S. ET | Sept. 8
By converting its best-selling F-150 pickup from a steel body to aluminum, Ford is replacing the tried-and-true spot-welding process with a far more complex technique tha ...


Bill Ford touts automakers working with small tech startups
10:54 am U.S. ET | Sept. 8 | UPDATED: 9/8/14 11:34 am ET - adds coverage
As the world evolves toward a radically altered transportation network with autonomous cars, ride-sharing services and electrified vehicles, traditional automakers need t ...


Special Report
How #1 store scores with employees

How #1 store scores with employees

Texas dealer Greg May encourages staffers to provide input and solve problems on their own. Mon., October 20
» Watch the Video
     
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