Bradford Wernle

Reporter

Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
Follow: Bradford Wernle RSS feed
Phone: 313-446-0374
E-Mail: bwernle@crain.com

CLICK HERE to see our entire staff list

Recent articles
That vroom-vroom … is it real or digital?
11:03 am U.S. ET | March 20 | UPDATED: 3/20/15 3:58 pm ET - adds engine sound quiz
The sound of a car's exhaust is its sonic signature. But there's something about outright digitally manufactured sound that crosses a line in the sand for those who like ...


Guess that tune: Will these digital exhaust notes trick you?
10:43 am U.S. ET | March 20
Here are three car exhaust sounds generated by Faurecia, being played over a BMW 328i 2.0 liter 4-cylinder. Can you identify which engine makes the sound? ...


'Tier 2' luxury brands struggle to compete with elite Germans, Lexus
12:01 am U.S. ET | March 16
Lincoln, Acura, Cadillac and Infiniti are struggling to make inroads against Lexus and a trio of German powerhouses – BMW, Mercedes and an ascending Audi. ...


Top luxury brands have luxury of growing lineups
12:01 am U.S. ET | March 16
When it comes to winning share in the ultracompetitive luxury car market, it helps to have more models on sale than your competitors. The 2014 sales champion, BMW, offere ...


Valeo, Mobileye to work on collision avoidance, automated driving
1:09 pm U.S. ET | March 11 | UPDATED: 3/11/15 4:19 pm ET - adds stock close
French supplier Valeo SA has signed an agreement to work with Mobileye, an Israeli company specializing in front-facing camera- and driver-assist systems, to produce sens ...


Five influencers changing the auto industry today
12:01 am U.S. ET | Feb. 23
Automotive News spoke with a handful of influencers to learn what they're thinking and the stories they're sharing with their fans. ...


Social-media 'influencers' create product buzz, change policies
12:01 am U.S. ET | Feb. 23
An individual with social-media savvy can launch a discussion online that quickly influences industry actions. ...


S.C. testing center plans expansion
12:01 am U.S. ET | Feb. 23
The International Transportation Innovation Center in Greenville, S.C., is expanding in hopes of attracting work on advanced technology such as wireless charging, automat ...


Road trip led to a new life on Instagram
12:01 am U.S. ET | Feb. 23
A couple of years ago, Kevin Lu got bored with his career as a biomechanical engineer designing artificial knees and hips. ...


Victory Automotive plants seeds in the classroom
12:01 am U.S. ET | Feb. 9
Rodger Olson, COO of Victory Automotive Group in suburban Detroit, makes no apologies for being a retail geek as he lectures undergraduate students in his class on retai ...


Suppliers dream up future innovations. Will automakers bite?
12:01 am U.S. ET | Jan. 26
Suppliers try to look over the horizon and craft new features and equipment for autos. ...


How to contain aluminum dust?
2:00 pm U.S. ET | Jan. 24
Curtains or walls? It's a big decision that Ford dealers with body shops face as they gear up to repair the 2015 aluminum-body F-150 pickup, arriving late this year. ...


N.J. dealer lets customers choose the charity
12:00 pm U.S. ET | Jan. 22
One dealer's charitable impulse turned into a community fundraising powerhouse under the banner Kindle Community Challenge. ...


A Ford Quick Lane sized for Texas
12:00 pm U.S. ET | Jan. 22
On a clear day, you can see Pep Boys, Jiffy Lube and Firestone service shops from Planet Ford-Lincoln in Spring, Texas. Still, the dealership is building the largest Ford ...


Bentley joins VW's party of quirky names
12:01 am U.S. ET | Jan. 19
Now we can add a new head-scratcher name to the list: the Bentley Bentayga. That's what Bentley is christening its first-ever SUV, which will be introduced later this yea ...


Autos, audio amplify each other
12:01 am U.S. ET | Jan. 19
Jaguar Land Rover's partnership with Meridian is part of an intensifying competition among luxury carmakers to use high-end audio brands to enhance their vehicles' appeal ...


So what is a Bentayga?
12:01 am U.S. ET | Jan. 14
When it comes to quirky names for SUVs, Volkswagen Group has the market pretty well cornered. Now we can add a new head-scratcher to the list: the Bentley Bentayga. ...


Suppliers learn to innovate quickly
2:35 pm U.S. ET | Jan. 14
From Tesla to the Google driverless car to the aluminum 2015 Ford F-150 pickup to active safety systems that promise zero fatalities, the auto industry is changing at an ...


So what is a Bentayga?
11:17 am U.S. ET | Jan. 13
When it comes to quirky names for SUVs, Volkswagen Group has the market pretty well cornered. Now we can add a new head-scratcher to the list: the Bentley Bentayga. ...


Bentley to call new SUV the Bentayga, attracts 4,000 preorders
3:01 pm U.S. ET | Jan. 12
Bentley has announced the name of its first-ever SUV, to be revealed later this year. It will be called the Bentley Bentayga. ...


Keeping time with Lincoln
11:01 am U.S. ET | Jan. 12

Shinola, the Detroit bicycle and luxury watchmaker, is displaying its wares at the show this year. The company has a display on the upper level of Lincoln's b ...



Moray Callum draws lines between Ford, Lincoln
12:01 am U.S. ET | Jan. 5
Moray Callum, Ford's global design chief, is coming off a frenetic year when Ford introduced a bevy of crucial products including the global 2015 Mustang and aluminum 20 ...


Aiming toregain sales momentum
12:01 am U.S. ET | Jan. 5
Job One for Ford will be regaining the momentum it lost with the F-150 changeover to aluminum. ...


Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
Special Report
A dealership of tomorrow built on yesterday's values

A dealership of tomorrow built on yesterday's values

A return policy inspired by Walmart. A talk-to-every (nearby) customer mandate. A no-cursing culture. These are just some of the hallmarks of Jenkins & Wynne Ford Lincoln Honda. Mon., March 23
» Watch the Video
     
News by Brand