Mark Rechtin

Toyota, Lexus, Scion, Honda, Acura Reporter

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Recent articles
Scion's entry-level reload means big changes
12:01 am U.S. ET | July 28 | UPDATED: 7/29/14 2:55 pm ET - adds correction
Toyota has decided to keep Scion as a starter brand with a product lineup tailored to young shoppers. ...

Toyota delay could have domino effect
12:01 am U.S. ET | July 28 | UPDATED: 7/29/14 2:50 pm ET - adds correction
Delays in the development of the Toyota New Global Architecture platform may mean several products in the Toyota pipeline could be delayed by as much as six months. ...

Lexus lineup aims for younger buyers
12:01 am U.S. ET | July 28
Lexus has taken an adventurous product direction, splitting its offerings into a traditional luxury channel for its older buyers and a new-product silo of performance-bas ...

Fit, HR-V, Pilot lead way for Honda
12:01 am U.S. ET | July 28
Honda Division is in a long stretch before its four big-volume vehicles -- Civic, Accord, CR-V and Odyssey -- receive sheet metal redesigns. ...

Acura TLX: The storm before the calm
12:01 am U.S. ET | July 28
Once the TLX sedan is introduced this fall -- replacing both the TL and TSX in the lineup -- Acura will be in a product-launch lull. ...

Core buyers are aging, so Lexus courts youth with new, bolder products
12:01 am U.S. ET | July 12
Despite handicaps and setbacks, Lexus appears to be swinging into recovery mode with growing sales and younger buyers, thanks to a slew of new, bolder products. ...

Top Toyota designer heads to Yamaha
12:14 pm U.S. ET | July 11 | UPDATED: 7/12/14 11:19 am ET
Akihiro “Dezi” Nagaya, a key designer who brought more emboldened, emotional styling to Toyota and Lexus vehicles, has been named design general manager for a ...

How Calif. store battles service drive bottlenecks
12:01 am U.S. ET | July 7
Bottlenecks in the service drive are the bugbear of every car dealership. But Loren Campbell, general manager of Redlands Auto Plaza 60 miles east of downtown Los Angeles ...

Can Lexus NX hit segment's sweet spot?
11:00 pm U.S. ET | July 6
With scads of Lexus RX imitators clogging America's roads, Lexus is trying the same play in the compact luxury crossover segment with the NX 200t and NX 300h. ...

NX chief on re-engineering the RAV4 for luxury
11:00 pm U.S. ET | July 6
Lexus NX Chief Engineer Takeaki Kato oversaw development of the second-generation Lexus IS sedan and the current RX crossover. ...

2-year leases take off at Toyota
12:01 am U.S. ET | June 30
Toyota is seeing a strong shift into two-year leases this year, a trend that promises quicker customer turnarounds and fuller used-car inventories down the road. ...

Acura sponsoring Tiger Woods Foundation
1:54 pm U.S. ET | June 18 | UPDATED: 6/19/14 11:12 pm ET - adds detail on terms
American Honda's Acura division has signed a three-year agreement to support the Tiger Woods Foundation and three related golf tournaments associated with the star golfer ...

Honda cranks up music-based marketing
12:01 am U.S. ET | June 16
The Honda Stage initiative it announced last week will channel a "significant" chunk of the automaker's marketing dollars away from TV and into an array of music-related ...

Tesla bets its patents on a vision of a battery-powered future
12:01 am U.S. ET | June 14
Tesla Motors says its decision to make hundreds of its electric-vehicle patents openly available to competitors will help accelerate the fight against climate change. ...

Musk says Tesla's patents are open to all automakers
1:13 pm U.S. ET | June 12 | UPDATED: 6/12/14 3:21 pm ET -- adds details
Tesla Motors will relinquish its legal right to defend its electric vehicle patents “against anyone who, in good faith, wants to use our technology," CEO Elon Musk ...

Have hybrid cars hit their peak?
12:01 am U.S. ET | June 9
American consumers appear to have become inured to the fuel price spikes and sales of the Toyota Prius and other hybrids may be flattening. ...

States vow to juice ZEV demand
12:01 am U.S. ET | June 2
Eight states, in a coalition including California and New York, have signaled that they're willing to meet automakers part way in an effort to put 3.3 million zero-emissi ...

When a deal collapses, the sales reward remains
12:01 am U.S. ET | June 2
Operating in a lower-middle-class area, with about 20 percent of deals falling through at the finance desk, dealer Carlos Uruchurtu struggled to keep salespeople from jum ...

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