Keith Crain

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Recent articles
Where's HQ? It's like musical chairs
12:01 am U.S. ET | Nov. 24
Nissan and Infiniti, Toyota, Cadillac, and maybe Chrysler? Why car companies are headquartered where they are in the U.S. seems obscure. Why they move sometimes makes sen ...


Want to buy a good, used crystal ball?
12:01 am U.S. ET | Nov. 17
The scenario was clear: Constantly rising prices at the gas pump would encourage more and more people to switch to smaller, more fuel-efficient vehicles. ...


Dealers? Yes. Franchisees? Not necessarily
12:01 am U.S. ET | Nov. 2
I believe strongly that the customer, who should be the driver of this conversation, needs a dealer to help with the multitude of requirements of owning a vehicle today. ...


The recall process must change
12:01 am U.S. ET | Oct. 27
We have had two cases involving defective parts so bad that one potential solution has been for owners to park their cars. That is indeed a drastic remedy. We have to fig ...


Something new at NADA
12:01 am U.S. ET | Oct. 20
In January we're going to add a new wrinkle to the National Automobile Dealers Association convention in San Francisco. ...


Goodbye, Big 3! Does anyone care?
12:01 am U.S. ET | Oct. 13
Once again, we would appear to be down to two domestic car companies. Fiat Chrysler Automobiles made it official over the weekend that the newly formed company is not Ame ...


Cadillac is making big mistakes
12:01 am U.S. ET | Oct. 6
Cadillac is an American icon. It is not a German car. It doesn't matter who's running Cadillac or what his background is. Cadillac belongs in Detroit. ...


In Paris, excitement amid uncertainty
12:01 am U.S. ET | Sept. 29
Europe has been happily seeing real signs of recovery, but the threat of interrupted energy supplies has to weigh heavily on minds there. Still, expect an upbeat mood in ...


Full autonomy will take time
12:01 am U.S. ET | Sept. 22
Fully autonomous automobiles will take quite awhile, and automated driving probably will end up being introduced in pieces. ...


Chairman's style was part of Ferrari
12:01 am U.S. ET | Sept. 15
Ferrari has been a unique brand. So far, it has not followed high-end competitors like Porsche into major volume expansions. Maintaining exclusivity was part of Luca di M ...


New F-150 could be a game changer
12:01 am U.S. ET | Sept. 8
This fall, Ford will start building an F-150 pickup with an all-aluminum body. Beyond a steel frame, the whole body is aluminum. It's a massive undertaking. ...


Dollie Cole was a remarkable woman
12:01 am U.S. ET | Sept. 1
Last week Dollie Cole died at the age of 84. She was the widow of Ed Cole, the consummate car guy who also was the president of General Motors. She was quite a lady. ...


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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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