Keith Crain

Editor-in-Chief

Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
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Recent articles
Takata just doesn't get it
12:01 am U.S. ET | Dec. 8
Takata has become the poster child for how to mishandle recalls and customers. Company executives seem to be stonewalling their automaker customers, then stonewalling fed ...


Where's HQ? It's like musical chairs
12:01 am U.S. ET | Nov. 24
Nissan and Infiniti, Toyota, Cadillac, and maybe Chrysler? Why car companies are headquartered where they are in the U.S. seems obscure. Why they move sometimes makes sen ...


Want to buy a good, used crystal ball?
12:01 am U.S. ET | Nov. 17
The scenario was clear: Constantly rising prices at the gas pump would encourage more and more people to switch to smaller, more fuel-efficient vehicles. ...


Dealers? Yes. Franchisees? Not necessarily
12:01 am U.S. ET | Nov. 2
I believe strongly that the customer, who should be the driver of this conversation, needs a dealer to help with the multitude of requirements of owning a vehicle today. ...


The recall process must change
12:01 am U.S. ET | Oct. 27
We have had two cases involving defective parts so bad that one potential solution has been for owners to park their cars. That is indeed a drastic remedy. We have to fig ...


Something new at NADA
12:01 am U.S. ET | Oct. 20
In January we're going to add a new wrinkle to the National Automobile Dealers Association convention in San Francisco. ...


Goodbye, Big 3! Does anyone care?
12:01 am U.S. ET | Oct. 13
Once again, we would appear to be down to two domestic car companies. Fiat Chrysler Automobiles made it official over the weekend that the newly formed company is not Ame ...


Cadillac is making big mistakes
12:01 am U.S. ET | Oct. 6
Cadillac is an American icon. It is not a German car. It doesn't matter who's running Cadillac or what his background is. Cadillac belongs in Detroit. ...


In Paris, excitement amid uncertainty
12:01 am U.S. ET | Sept. 29
Europe has been happily seeing real signs of recovery, but the threat of interrupted energy supplies has to weigh heavily on minds there. Still, expect an upbeat mood in ...


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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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