Keith Crain

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Recent articles
The recall process must change
12:01 am U.S. ET | Oct. 27
We have had two cases involving defective parts so bad that one potential solution has been for owners to park their cars. That is indeed a drastic remedy. We have to fig ...


Something new at NADA
12:01 am U.S. ET | Oct. 20
In January we're going to add a new wrinkle to the National Automobile Dealers Association convention in San Francisco. ...


Goodbye, Big 3! Does anyone care?
12:01 am U.S. ET | Oct. 13
Once again, we would appear to be down to two domestic car companies. Fiat Chrysler Automobiles made it official over the weekend that the newly formed company is not Ame ...


Cadillac is making big mistakes
12:01 am U.S. ET | Oct. 6
Cadillac is an American icon. It is not a German car. It doesn't matter who's running Cadillac or what his background is. Cadillac belongs in Detroit. ...


In Paris, excitement amid uncertainty
12:01 am U.S. ET | Sept. 29
Europe has been happily seeing real signs of recovery, but the threat of interrupted energy supplies has to weigh heavily on minds there. Still, expect an upbeat mood in ...


Full autonomy will take time
12:01 am U.S. ET | Sept. 22
Fully autonomous automobiles will take quite awhile, and automated driving probably will end up being introduced in pieces. ...


Chairman's style was part of Ferrari
12:01 am U.S. ET | Sept. 15
Ferrari has been a unique brand. So far, it has not followed high-end competitors like Porsche into major volume expansions. Maintaining exclusivity was part of Luca di M ...


New F-150 could be a game changer
12:01 am U.S. ET | Sept. 8
This fall, Ford will start building an F-150 pickup with an all-aluminum body. Beyond a steel frame, the whole body is aluminum. It's a massive undertaking. ...


Dollie Cole was a remarkable woman
12:01 am U.S. ET | Sept. 1
Last week Dollie Cole died at the age of 84. She was the widow of Ed Cole, the consummate car guy who also was the president of General Motors. She was quite a lady. ...


China's government flexes its muscles
12:01 am U.S. ET | Aug. 25
Nearly every automaker is at risk these days of doing something wrong in the eyes of China's government. ...


It was a weekend of celebration
12:01 am U.S. ET | Aug. 18
This past weekend, there were two events separated by 2,500 miles that in many ways describe the love affair with the automobile. ...


You ain't seen nothing yet
12:01 am U.S. ET | Aug. 11
With car shows filling the calendar across the country, it's a good time to contemplate your favorite car from the 1960s or 1970s. ...


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Racing, tech events draw crowds to Hoffman stores

Racing, tech events draw crowds to Hoffman stores

Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Mon., October 27
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