The C70 broke Volvo's decades-long tradition of boxy, rectilinear styling. Peter Horbury, Volvo's head of design from 1991 to 2002, once said Volvo threw away the box, but "kept the toy inside!," with the C70. It was first marketed as a coupe from model years 1997-2002, and from 1999 to 2006 as a softtop convertible. Described by one critic as heavy, underpowered and overpriced, the latest C70 convertible with a retractable hardtop bowed in 2006. It shared the same platform as the S40 and was designed by John Kinsey and built by Pininfarina Sverige AB, a joint venture between Pininfarina and Volvo. In October 2011, Volvo said output would end in 2013 after the termination of the joint venture and the last C70 rolled out of a plant in Uddevalla, Sweden, on June 25, 2013.