2013 L.A. Auto Show highlights

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2015 Chevrolet Colorado


It was no accident Chevrolet showcased the all-new, mid-sized Colorado pickup truck at the Los Angeles Auto Show. Chevy, reentering the shrinking segment after a brief hiatus, hopes to poach the mostly young, male consumers that favor the Toyota Tacoma. The so-called lifestyle truck will be aimed at surfers and families that spend a lot of time outdoors, especially in L.A., the biggest single market for mid-sized pickups.