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2013 Automotive News Europe Eurostars

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The executives chosen as 2013 Eurostars achieved success by exceeding expectations. Sergio Marchionne was the driving force behind the marriage of Fiat and Chrysler, which has proved to be a financial lifesaver for the Italian side of the relationship. Chrysler’s U.S. success has protected Fiat from the worst of Europe’s recession, giving it time to prepare for the region’s forecast rebound. Audi CEO Rupert Stadler has led the brand to new sales and earnings records. BMW purchasing boss Klaus Draeger has solidified the automaker’s place as a company to which suppliers want to offer their most innovative products and ideas. Gestamp CEO Francisco Riberas has used timely acquisitions to nearly triple sales at the Spanish metal-parts supplier while also boosting operating profit. The other 10 Eurostars, who were chosen by the editors of Automotive News Europe, have achieved equally impressive results in the face of challenges. Automotive News Europe and PwC will honor the winners at an awards dinner on Sept. 9 in Frankfurt.

SOCIAL MEDIA EXECUTIVE
Elena Cortesi

Elena Cortesi, Director, Earned and Social Media, Ford of Europe

As Ford’s public relations director in Italy, Elena Cortesi developed a social media strategy involving bloggers and the Internet community for the launch of the new Fiesta in 2008. Her work became an industry benchmark. She has built on that success to improve Ford of Europe’s visibility on Twitter, Facebook and Google Plus as the division has increased its social media spending to almost 10 percent of its marketing budget from just 2 percent two years ago.

GROUP CEO
Sergio Marchionne
GROUP CEO <br>Sergio Marchionne
BRAND CEO
Rupert Stadler
BRAND CEO <br>Rupert Stadler
SOCIAL MEDIA EXECUTIVE
Elena Cortesi
SOCIAL MEDIA EXECUTIVE <br>Elena Cortesi
DESIGN EXECUTIVE
Karim Habib
DESIGN EXECUTIVE <br>Karim Habib
CHIEF FINANCIAL OFFICER
Dominique Thormann
CHIEF FINANCIAL OFFICER <br>Dominique Thormann
SUPPLIER CEO
Francisco Riberas
SUPPLIER CEO <br>Francisco Riberas
PURCHASING EXECUTIVE
Klaus Draeger
PURCHASING EXECUTIVE <br>Klaus Draeger
PROJECT LEADER
Alain Tranzer
PROJECT LEADER <br>Alain Tranzer
SALES & MARKETING EXECUTIVE
Paul Willcox
SALES & MARKETING EXECUTIVE <br>Paul Willcox
MANUFACTURING EXECUTIVE
Fred Schulze
MANUFACTURING EXECUTIVE <br>Fred Schulze
SUPPLIER DIVISION HEAD
Gerhard Steiger
SUPPLIER DIVISION HEAD <br>Gerhard Steiger
EMERGING MARKET EXECUTIVE
Igor Komarov
EMERGING MARKET EXECUTIVE <br>Igor Komarov
SUPERLUXURY EXECUTIVE
Luca Cordero di Montezemolo
SUPERLUXURY EXECUTIVE <br>Luca Cordero di Montezemolo
PRODUCT DEVELOPMENT EXECUTIVE
Joerg Prigl
PRODUCT DEVELOPMENT EXECUTIVE <br>Joerg Prigl
 
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