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The new Optima is drawing some of the highest average transaction prices in the mid-sized sedan market, and Kia Motors is hoping to bring the same magic to its first large car offering since the Amanti. It won’t be a volume car, but the near-luxury Cadenza speaks volumes about how far Kia has come and how far it wants to climb the prestige ladder. And it promises to shake up a segment that has been largely ignored but is undergoing monumental change. The front-wheel-drive Cadenza will join the Nissan Maxima, Toyota Avalon, new Chevrolet Impala, Ford Taurus and Hyundai Azera in what is arguably the most competitive full-sized sedan market in years. Look for prices to start around $33,000 and top out just below $40,000. |
