|
There’s a new halo car coming to some Chevrolet showrooms and the extent to which the 2014 Corvette Stingray shines will determine how many new consumers GM’s volume brand can draw. Chevrolet is counting on the styling to draw a younger wave of sports car enthusiasts and keep the once-vulnerable Corvette franchise -- now 60 years old -- humming for decades more. Time will tell to what extent the new Corvette inspires, rallies and galvanizes GM’s product development teams and finally buries the memories and stigma of the company’s 2009 bankruptcy. |
