Chrysler's Mopar revs up for SEMA -- Automotive News Photo Gallery

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Chrysler Group’s Mopar parts and service brand will showcase 23 and a half customized vehicles at the Specialty Equipment Market Association show in Las Vegas later month, aiming to capture more of the aftermarket accessory sales now going to independent producers.

The Fiat 500 Beach Cruiser is decked out with a unique charcoal, matte-finish; a wider body, and old-school fender flares over red rims and aluminum Mopar prototype wheels.
Related Article: Chrysler's Mopar targets more accessory sales with SEMA lineup