2011 Automotive News PACE Awards finalists

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WINNER: Soft belt protects rear passengers

Key Safety Systems Inc.
What: Inflatabelt seat belt for rear passengers
Innovation: The belt combines airbag and seat belt technology. The belt inflates, spreading the load over a wider and more cushioning surface than a standard, two-inch seat belt.
First customer: 2011 Ford Explorer, fall 2010
From the judges’ citation: Key Safety Systems combines the lifesaving features of airbags and seatbelts into a single integrated system for rear seat passengers. Launched on the 2011 Ford Explorer. The gas filled tubular cushion applies restraint forces to a larger area of the occupant’s body to more gently restrain the occupant.