2010 Automotive News Europe Eurostars

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SALES & MARKETING EXECUTIVE: Allan Rushforth

Hyundai Europe Chief Operating Officer<br /><br />Hyundai Europe Vice President Allan Rushforth can look back on a job well done over the past year. Most volume automakers in Europe benefited from government incentives that encouraged car owners to swap old cars for new ones, but the Korean brand's success was spectacular. Hyundai was able to benefit from scrappage schemes in markets such as Germany, France and Italy because in the two years since he joined Hyundai Rushforth had laid solid foundations to increase the professionalism of the brand's sales, marketing and distribution activities. That's why Rushforth is our Sales and Marketing Executive Eurostar.

Hyundai Europe Chief Operating Officer

Hyundai Europe Vice President Allan Rushforth can look back on a job well done over the past year. Most volume automakers in Europe benefited from government incentives that encouraged car owners to swap old cars for new ones, but the Korean brand's success was spectacular. Hyundai was able to benefit from scrappage schemes in markets such as Germany, France and Italy because in the two years since he joined Hyundai Rushforth had laid solid foundations to increase the professionalism of the brand's sales, marketing and distribution activities. That's why Rushforth is our Sales and Marketing Executive Eurostar.

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