2010 Automotive News Europe Eurostars

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SALES & MARKETING EXECUTIVE: Allan Rushforth

Hyundai Europe Chief Operating Officer<br /><br />Hyundai Europe Vice President Allan Rushforth can look back on a job well done over the past year. Most volume automakers in Europe benefited from government incentives that encouraged car owners to swap old cars for new ones, but the Korean brand's success was spectacular. Hyundai was able to benefit from scrappage schemes in markets such as Germany, France and Italy because in the two years since he joined Hyundai Rushforth had laid solid foundations to increase the professionalism of the brand's sales, marketing and distribution activities. That's why Rushforth is our Sales and Marketing Executive Eurostar.

Hyundai Europe Chief Operating Officer

Hyundai Europe Vice President Allan Rushforth can look back on a job well done over the past year. Most volume automakers in Europe benefited from government incentives that encouraged car owners to swap old cars for new ones, but the Korean brand's success was spectacular. Hyundai was able to benefit from scrappage schemes in markets such as Germany, France and Italy because in the two years since he joined Hyundai Rushforth had laid solid foundations to increase the professionalism of the brand's sales, marketing and distribution activities. That's why Rushforth is our Sales and Marketing Executive Eurostar.

Related:

GROUP CEO: Norbert Reithofer
GROUP CEO: Norbert Reithofer
CAR DIVISION CEO: Rupert Stadler
CAR DIVISION CEO: Rupert Stadler
SUPERLUXURY: Luca Cordero di Montezemolo
SUPERLUXURY: Luca Cordero di Montezemolo
ENTREPRENEUR: Victor Muller
ENTREPRENEUR: Victor Muller
CFO: Hans Dieter Poetsch
CFO: Hans Dieter Poetsch
PRODUCT DEVELOPMENT: Ulrich Hackenberg
PRODUCT DEVELOPMENT: Ulrich Hackenberg
ADVERTISING: Ian Robertson
ADVERTISING: Ian Robertson
DESIGN: Martin Smith
DESIGN: Martin Smith
PURCHASING EXECUTIVE: Mark Adams
PURCHASING EXECUTIVE: Mark Adams
SALES & MARKETING EXECUTIVE: Allan Rushforth
SALES & MARKETING EXECUTIVE: Allan Rushforth
PROJECT LEADER FOR INDIVIDUAL CAR: Alain Joseph
PROJECT LEADER FOR INDIVIDUAL CAR: Alain Joseph
SUPPLIER CEO: Yann Delabriere
SUPPLIER CEO: Yann Delabriere
SUPPLIER DIVISION CEO: Alex Ismail
SUPPLIER DIVISION CEO: Alex Ismail
 
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