MARKETING: Jim Farley
Group vice president, global marketing and Canada, Mexico and South America operations, Ford Motor Co.
Creating buzz: Farley's Fiesta Movement connected with young customers. One hundred Fiesta drivers posted their impressions on YouTube and elsewhere on the Internet. Meanwhile, Farley pushed an ad co-op program with dealers that pitched Ford as the no-bankruptcy automaker. Purchase consideration for many Ford vehicles is up, and U.S. market share for Ford Motor reached 17.5 percent through June, up from 16.1 percent for the same period of 2009.