U.S. EXECUTIVE -- EUROPEAN AUTOMAKER: Ernst Lieb
CEO, Mercedes-Benz USA
Leading in luxury: Under Lieb's leadership, Mercedes-Benz has clawed its way back up the quality surveys and sales charts. It is No. 3 in this year's J.D. Power and Associates Initial Quality Study. Sales were up 26 percent through June, outpacing the industry. During the industry's deep slump, Lieb, 55, persuaded dealers to invest $1.4 billion in upgrading their stores to the new Autohaus look. It's part of Lieb's push to instill a customer-oriented culture at Mercedes-Benz.