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Barbara Mousigian

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Vice President of Product,
Age: 53
Education: B.A., liberal arts, Princeton University; MBA, University of Chicago

What attracted you to the auto industry? The auto industry was familiar to me. I felt the time was right for the next wave of change.

First automotive job: Started at in April 2013

Big break: Making the move into digital media early in my career. And gave me the kind of opportunity that doesnít come up every day.

What is the major challenge youíve faced in your career? How as a corporation we have adapted to changing consumer behavior. Itís not just about strategy. Itís about how we get things done and how we motivate for change.

Who has had the biggest influence on your career? My parents have always shown me how to achieve as did an aunt who was a breadwinner.

What should be done to encourage women to enter the auto industry? More mentoring of women. Itís something I wish I had had more of personally in my career. In my area, Iíve wanted to get more women in product leadership.

Tell us about your family. I grew up in New York as an only child. I have moved my dad to Chicago. I have two crazy cats.

Whatís your favorite weekend activity? In the summer, itís gardening. Other times, itís doing art or enjoying Chicagoís wonderful art and theater scene.

Whatís your guilty pleasure? I love to cook. Lately, Iíve gotten into baking.

By David Barkholz

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