WINNER
High-gloss black interior door switch bezels
Company: BASF Corp.
What: New resin eliminates expensive painted trim
Innovation: Ford wanted to replace painted interior plastic parts with molded-in-color ones to cut costs and environmental hassles. The challenge, though, was to achieve high gloss and scratch resistance in frequently handled parts. BASF, working on a tight deadline, developed a resin with adequate scratch resistance.
 
First Customer: 2013 Ford FusionWeb site: basf.com