Automotive News All Stars
PUBLIC RELATIONS: Simon Sproule, Corporate vice president of communications, Nissan Motor Co.
 
Sproule, 45, is waging a tireless campaign to buff up the brand's image. His weapons
a corporate embrace of advanced technology and indefatigable CEO Carlos Ghosn.
Nissan has been alone among mainstream brands with its massive bet on electric vehicles, and executives staunchly proclaim dedication to zero-emissions technology.
Nissan upped the ante this year, saying it will have a self-driving car on the road by 2020 -- again leapfrogging rivals. And Ghosn's free-wheeling press conferences at major auto shows, in which he takes questions on any topic, have positioned him as a leading industry figure.